Is Traditional Marketing Dead? Why Strategy Wins in the Age of AI
Over the past 15 years, I’ve watched marketing evolve in ways we never could’ve imagined. When I started as an intern at Duct Tape Marketing, the name of the game was execution. Do the work. Deliver the thing. Check the box. Back then, success meant staying busy. Creating deliverables, managingRead More
The Long-Haul Leader with Chris Ducker
Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Chris Ducker, serial entrepreneur, bestselling author, and founder of Youpreneur. Chris shares lessons from his new book, “The Long-Haul Leader: How to Lead and Win in the Long Game of Business,” andRead More
Marketing That Connects and Converts
Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Talia Wolf, internationally recognized conversion optimization expert, keynote speaker, and founder of GetUplift. Talia shares insights from her new book, “Emotional Targeting: When Hearts Boost Sales, Own the Market,” and explains howRead More
Helping Stakeholders Help Themselves
Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch talks with Bill Shander, information designer, data communications expert, and founder of Beehive Media. Bill shares insights from his new book, “Stakeholder Whispering: Uncover What People Need Before Doing What They Ask.” TheRead More
SEO’s Next Era: Manick Bhan on AI, Content Strategy, and Building a Brand That Lasts
Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Manick Ban, founder and CTO of Search Atlas—a next-generation SEO and content marketing platform. Manick shares his journey from building RankPay to scaling Search Atlas, and explains why the future of SEORead More
The Website Is No Longer the Marketing Hub: How AI Is Reshaping Customer Journeys
Marketing has shifted. Your website is no longer the central hub of your customer’s journey. AI-powered assistants, chatbots, and large language models are now curating content and guiding buyer behavior in ways your site never touches. If you’re not structuring content for AI visibility or building assets that live beyondRead More
Outgrow Your Competition: The Proactive Sales System with Alex Goldfayn
John Jantsch (00:01.006) Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Chance. My guest today is Alex Goldfein. He’s a three-time Wall Street Journal bestselling author, one of the most sought after sales speakers in the world. He’s the CEO of the RevenueRead More
AI, Analytics & Content Strategy: Andy Crestodina on the Future of Digital Marketing
Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch welcomes Andy Crestodina, co-founder and CMO of Orbit Media Studios, to explore the rapidly changing world of digital marketing. Andy shares practical insights on using AI for content strategy, analytics, and website optimization—whileRead More
Bold Moves for Future-Ready Marketing: What to Stop Doing Immediately
TL;DR The future of marketing belongs to those who have the courage to stop outdated practices. Cut excessive and generic content, ignore vanity metrics, prioritize authenticity, build trust, let go of comfort zones, use technology wisely, adapt for AI, and focus on community over funnels. Letting go of what’s holdingRead More
The Four Conversations: Blair Enns on Leading, Pricing, and Selling Expertise
Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Blair Enns, founder of Win Without Pitching and a leading authority on selling creative and consulting expertise. Blair shares insights from his new book, The Four Conversations, which distills decades of agencyRead More