Opinions expressed by Entrepreneur contributors are their own. With the embers of the outgoing year fizzling out, businesses are already gearing up and getting ready to take 2022 by storm. The need to seek out alternatives to standard-issue messaging — to stay relevant — is not an option, but a lifeline.Read More

Opinions expressed by Entrepreneur contributors are their own. Technology has transformed consumer behavior, leading to evolutions in marketing strategies. Among the major shifts in recent years is the adoption of targeted programmatic display, which sounds complicated, but simply means an automated way of selling or buying digital advertising. A surgingRead More

Can You Relate? Empathy-based marketing requires brands get to know the people behind the data52 percent of consumers have said being treated with respect is a key way brands can show empathy to customers, followed by being treated like a human being at 50 percent, according to survey data alsoRead More

Marketing Podcast with John Jantsch I chatted with some incredible guests in 2021. In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show on the top podcast episodes from this past year. Key Takeaway: As we’ve tried to return to some sense of normalcy in 2021,Read More

About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here!Read More

Can seemingly minute marketing maneuvers combine to make a truly monumental impact? When you’re talking about the power of influence in B2B marketing, even some of the tiniest digital interactions can — when done smartly — lead to the loftiest of business successes. These tiny digital touches can create enduringRead More

Opinions expressed by Entrepreneur contributors are their own. A dazzling LinkedIn account is an invaluable asset for professionals and almost necessary for networking purposes. The website currently hosts nearly 740 million accounts, and all it takes is a few costly mistakes to make your professional peers roll their eyes andRead More

About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting websiteRead More

Opinions expressed by Entrepreneur contributors are their own. Last year, more than 1.8 billion people used Facebook Groups every month. There are over 70 million admins and moderators running active Groups, and as I am writing this, a new Facebook Group or other community is born somewhere on the Internet.Read More

Opinions expressed by Entrepreneur contributors are their own. Selling and advertising successfully on Amazon takes time, energy and specific knowledge of Amazon’s SEO and keyword system. Because of the complicated nature of selling on Amazon, there are plenty of misconceptions out there that can derail your sales strategy and leave you farRead More