Opinions expressed by Entrepreneur contributors are their own. Industries and businesses have continued embracing the inevitable digital transformation ever since the Industrial Revolution 4.0 gained momentum. But, the publishing industry is one area that has experienced the transformational impact of digitization up close in the last year as the approach toRead More

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Depositphotos.com At the G20 meeting in Rome, we saw a polarized world: political actors trying to convince the world that they are doing somethingRead More

Opinions expressed by Entrepreneur contributors are their own. “The leads are weak!” says Shelly. “The leads are weak; you’re weak,” exclaims Blake from downtown. This dialogue from Glengarry Glen Ross shows the great struggle that salespeople have when trying to find a qualified lead. The struggle is so prominent thatRead More

Marketing Podcast with Jeffrey Davis In this episode of the Duct Tape Marketing Podcast, I interview Jeffrey Davis. Jeffrey is an author, team culture consultant, educator, and CEO of Tracking Wonder Consultancy. For over 25 years, he’s inspired thousands of change-makers, leaders, and creatives to unlock their best ideas throughRead More

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here! About theRead More

What do B2B marketers need to know about so-called dark social, and what are the best ways to manage and integrate unattributable site visitor traffic? Is the old adage that any traffic is good traffic still true as we knock on 2022’s digital marketing door? As we fall back forRead More

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Are you the owner of a small or medium-sized business and would you like to acquire more skills to improve your business and be successful in your sales ? Then take noteRead More

Opinions expressed by Entrepreneur contributors are their own. No less than 75% of consumers now expect retailers to offer an augmented reality (AR) experience when it comes to shopping, according to “The Mobile AR Opportunity in Retail Report” by Business Insider Intelligence. Furthermore, it has been shown that if aRead More

Opinions expressed by Entrepreneur contributors are their own. Ready for your close-up? In the age of the perpetual 24/7 news cycle, all business leaders need to be prepared and ready for the media to come calling during a crisis or controversy. It’s not just journalists to be concerned about, either. One misstepRead More

Opinions expressed by Entrepreneur contributors are their own. The digital-information age has created opportunities for entrepreneurs to get in front of the over 4 billion daily internet users. Social media alone offers business leaders a chance to reach a large audience easier and with far fewer expenses.  Despite these effectiveRead More