Opinions expressed by Entrepreneur contributors are their own. As a business owner, there’s an undeniable need to reach your target audience and build influence. But with so many people doing the same thing as you — how will you stand out?  The answer is simple: You need a podcast.  Podcasts areRead More

New Research: 86% Of B2B Software Buyers Rely On Third-Party Reviews When Making A Purchase Decision55 percent of B2B buyers have said that their technology spending will rise during 2022, while some 86 percent of buyers look to online peer-review sites before making purchase decisions — two of several statisticsRead More

Marketing Podcast with Jess Ekstrom In this episode of the Duct Tape Marketing Podcast, I interview Jess Ekstrom. Jess is on a mission to help women tell and sell stories through writing and speaking. She’s also the creator of an organization called Headbands of Hope. Jess has also written aRead More

Opinions expressed by Entrepreneur contributors are their own. The concept of “Sell Me This Pen” was seen in the film, The Wolf of Wall Street and was even discussed on the hit TV show Shark Tank. Many think it’s a sales technique that can determine whether someone is truly a salesperson. However,Read More

Opinions expressed by Entrepreneur contributors are their own. The Drug Enforcement Administration (DEA) is a US Federal Agency tasked with combating illegal drugs. What you might not know, however, is that they also have to convince informants of criminal organizations to betray their bosses in order to testify against theRead More

Opinions expressed by Entrepreneur contributors are their own. Every single brand is a retailer these days. Given what we’ve experienced in the past 20 months, most of our shopping is now done online through digital channels. Consumer behavior has shifted simply because people have become more comfortable with shopping online.Read More

You can buy sales, but you cannot buy success.Why? Because while advertising can drive awareness and purchasing, it alone won’t inspire customers to love and evangelize your brand. Also, the results of advertising can be misleading. “Paid media can trick [entrepreneurs] into conflating sales with demand,” writes Entrepreneur columnist AdamRead More

Opinions expressed by Entrepreneur contributors are their own. A well-rounded communications strategy includes activities aimed at generating earned and owned media content. On their own, each option can be tremendously valuable for businesses at all stages of their lifecycle. But when used in conjunction with one another? The two can truly catapult companies to new levels.Read More

Opinions expressed by Entrepreneur contributors are their own. Technology is on an exponential growth trajectory throughout our lifetime as ever-evolving trends keep on getting introduced. In this digitized era, the sector that has progressed the most is content writing. When I started my personal blog, I didn’t know that I wouldRead More

Opinions expressed by Entrepreneur contributors are their own. An important aspect of branding is where you do it — and that should be absolutely everywhere you possibly can. Branding is an opportunity to put a stake in the ground that puts your business in the hearts and minds of yourRead More