Opinions expressed by Entrepreneur contributors are their own. Open a conversation with a business owner or a marketing professional and ask them what they think about search engine optimization (SEO). Depending on the context and the experiences of the people involved, you might get a glowing review of how greatRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

The business landscape of 2021 includes a wealth of B2B influencers who are shaping the future of marketing for 2022 and beyond. To honor and celebrate our industry’s B2B marketing subject matter experts, including many who happen to be speaking at this week’s MarketingProfs B2B Forum virtual event, we’re thrilledRead More

Opinions expressed by Entrepreneur contributors are their own. Last year I made a bet with a friend. We did a 30-day challenge to see who could get the most TikTok followers. I handily won and kept it up. Within 6 months I’d gone from zero to sixty thousand followers. NowRead More

Opinions expressed by Entrepreneur contributors are their own. One of the biggest trends of the last decade was the emergence of the cloud infrastructure that people and businesses have come to fully rely on. When businesses had to pivot to working from home, the rise of virtual work environments, sharedRead More

Opinions expressed by Entrepreneur contributors are their own. If you were asked to choose between reading a 1,000-word article and watching a 5-minute video, which would you choose?   Most individuals prefer consuming content that is more engaging and makes use of audio-visual elements. Reading plain text can get boring, but research shows watchingRead More

Opinions expressed by Entrepreneur contributors are their own. It’s been believed for many years that in order to get people to hire you or buy from your business that people need to know, like, and trust you. Today, that’s beginning to feel like a minimum requirement and I’ll bet it’sRead More

Opinions expressed by Entrepreneur contributors are their own. When I started my content writing agency everybody asked me what we meant by “outsourcing content creation.”  Outsourcing content creation means hiring a third party to create substantial content – the information people contribute to the digital world on the company orRead More

Opinions expressed by Entrepreneur contributors are their own. This past spring, Apple introduced the AppTracking Transparency framework. Now, different companies have to provide information about how their application collects and uses data from consumers. The user will then be able to decide whether they want that app to track them andRead More

Opinions expressed by Entrepreneur contributors are their own. Since the introduction of audio blogging in the early 2000s, the advent of the podcasting industry has grown geometrically. Whereas only 20% of Americans were familiar with the concept of podcasting 15 years ago, that number has swelled to approximately 75%, whoRead More