Opinions expressed by Entrepreneur contributors are their own. There’s a common adage you’ll hear marketers say: Spend as much time promoting your content as you do creating it. It applies to your email newsletter, too. As an important part of your marketing program, the emails you send to your listRead More

Opinions expressed by Entrepreneur contributors are their own. John Lee Dumas (JLD), founder and host of the Entrepreneur on Fire podcast and author of Common Path to Uncommon Success, has some great entrepreneurial lessons in his book that we can apply to cold calling. When John Lee Dumans first thought of starting aRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Creating relationships is more challenging than ever for business and marketing professionals. But it doesn’t have to be. If you want to become the ultimate marketing engine, focus on making customers into members to help them achieve lasting transformation. In this episode of 7:47 Conversations, I sit down with hostRead More

Marketing Podcast with Michael Port and Andrew Davis In this episode of the Duct Tape Marketing Podcast, I interview Michael Port and Andrew Davis. Andrew Davis is a best-selling author keynote speaker. He’s also worked with the Muppets. I’m also joined by Michael Port his co-author of a book called ReferableRead More

Opinions expressed by Entrepreneur contributors are their own. These days, 91 percent of B2B marketers and 86% of B2C marketers consider content marketing essential to their business. While that’s certainly proof of the value of content marketing, it also presents a problem. If so many businesses are competing for a finiteRead More

This article was translated from our Spanish edition. Opinions expressed by Entrepreneur contributors are their own. This article was updated on September 17, 2021 The butcher shops are a necessary stop when you visit Matamoros, Tamaulipas , because every good Mexican knows that in the north of the country theRead More

LinkedIn Rolls Out Articles for PagesMicrosoft-owned LinkedIn (client) has launched a new feature that gives pages the ability to share long-form content on the professional social platform, an addition that comes amidst an array of other new features including an enhanced LinkedIn Live Events experience for creating more robust virtualRead More

Marketing Podcast with Kate Cooper In this episode of the Duct Tape Marketing Podcast, I interview Kate Cooper. Kate is the content strategist at Homeward, a new kind of home finance company. She is a plain language advocate who believes in a less-is-almost-always more approach to content. She started writingRead More

Opinions expressed by Entrepreneur contributors are their own. Formulating the proper components of a marketing plan is critical to effectively help business owners set goals, turn their targeted audience into a steadfast and loyal customer base and assist with establishing a guide to organize and structure priorities. Within a marketing plan, it’s important toRead More