5 Corny Jokes Will Get You Past Cold-Calling Gatekeepers

Opinions expressed by Entrepreneur contributors are their own. The Jungle Cruise has been a fan-favorite Disney ride for decades, but it wasn’t until Disneyland’s Imagineers took the plunge and introduced the comedy aspect that people really started to take notice of this ride. Of course, Disney oversees which jokes canRead More

How to Get Over the Most Challenging Part of Cold Calling

Opinions expressed by Entrepreneur contributors are their own. There’s a scene in the movie Wolf of Wall Street where Leonardo DiCaprio is talking about telephones and says, Allen Berezovsky | Getty Images See those little black boxes? They are called telephones. I’m gonna let you in on a little secret about theseRead More

7 strategies to sell more

The simple part of selling is thinking that someone needs your product or service and is willing to buy it. Otherwise, you would not exist, because a company that does not sell, is extinguished. The tricky part is coming up with a strategy. For this, it is necessary to startRead More

Delivering Happiness At Work And Beyond

Marketing Podcast with Jenn Lim In this episode of the Duct Tape Marketing Podcast, I interview Jen Limm. Jen is the CEO of Delivering Happiness, a company she and Tony Hsieh (the late CEO of Zappos.com) co-founded to create happier company cultures for a more profitable and sustainable approach toRead More

The Unstoppable CEO – The Ultimate Marketing Engine

Any business can grow and scale in good times. Can your business thrive and survive through tough times? Modern marketing isn’t about tactics anymore, it’s about transformation over transaction. Learn how to create happier customers by helping them transform, and then watch as those customers drive your referral engine toRead More

3 Reasons Why You Must Go Down the Rabbit Hole When Prospecting

Opinions expressed by Entrepreneur contributors are their own. The prospecting world is upside down and backward, just like the fictional Wonderland in Alice’s Adventures in Wonderland. It’s a place where the opposite of what would make sense in reality occurs. When you start making cold calls and enter this Wonderland, you may feel uncertain like Alice, unsure of what you’re doing orRead More

Conversations About Collaboration Podcast – The Ultimate Marketing Engine

I sat down with Phil Simon, host of the Conversations About Collaboration podcast, to talk about concepts from my new book, The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth. In this episode, we discussed the collaborative nature of marketing, Monday.com, customer journeys, automation, and referrals. Listen to theRead More

B2B Marketing News: 95:5 Rule in B2B, Social Media Trends, TikTok Overtakes YouTube, CMOs Need to Focus on CX

New Report Looks at Social Media Usage Trends Over the Past Decade, and Where Things are Now HeadedApp Annie’s ‘Evolution of Social Apps’ report looks at how social media usage trends have evolved over the last decade, highlighting the rise of live-streaming, the increasing focus on social commerce, the growthRead More

Latin American brands lost 17% in value due to the pandemic; Corona devalues 28%

According to the leading independent brand and intangible valuation consultancy, Brand Finance, the 100 most valuable brands in Latin America lost 17% of their value. The report indicates that only 21 brands have risen in terms of value compared to last year and that 74 brands have fallen in termsRead More

Why Playing The Long Game Is Essential To Success

Marketing Podcast with Dorie Clark In this episode of the Duct Tape Marketing Podcast, I interview Dorie Clark. Dorie is a Duke & Columbia University Business Professor, ranked one of the top 50 business thinkers in the world by Thinkers 50. She’s also the author of Reinventing You and StandRead More