How to Build Reputation in an Industry From Scratch

Is there a way to build a reputation for yourself in a new industry from scratch? Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. August 25, 2021 5 min read Opinions expressed by Entrepreneur contributors are theirRead More

Social Pros Podcast – The Ultimate Marketing Engine

In this episode, I discuss with hosts Jay Baer and Adam Brown of the Social Pros podcast what has changed (and hasn’t changed) in the marketing landscape and how you can stay relevant. We talk about how marketing fundamentals may remain the same, but the way we need to reachRead More

What a Logo Really Says About a Brand

August 25, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Logos are big talkers. I love weighing in on the logo design process for my ventures, because my logo is how I’m going to introduce myself to my audience, and I want to make sure thatRead More

In-Person & Hybrid Learning: Autumn B2B Marketing Conferences to Elevate & Inform Your Strategy

What are some of the top autumn B2B marketing conferences that will take place both in-person and in hybrid fashion? As we move ever closer to 2022, more physical marketing events are on tap than were available last year, although most either offer a hybrid online option or are stillRead More

This brand is renewed to conquer and retain demanding palates

Through the refreshing taste of ginger and a touch of lemon, Perrier Ginger & Lime offers a unique experience for this season. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. August 24, 2021 3 min read ThisRead More

3 Ways to Drive More Organic Search Traffic Without Spending a Fortune

August 24, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. According to a Brightedge study from 2019, 53% of trackable web traffic stems from organic search results. Compare that to only 15% for paid search traffic, and you begin to see why search-engine optimization (SEO) isRead More

5 Questions You Should Ask to Determine Whether TikTok or Instagram Is Better for Your Influencer Marketing Campaign

August 23, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. If you’re responsible for keeping your brand focused on the right social platforms and leveraging the right influencer partnerships, you’ve probably spent some time wondering whether you should focus on TikTok or Instagram. TikTok and InstagramRead More

3 Tips for Optimizing Your Ecommerce Marketing Strategy

Businesses have an opportunity to make hefty profits with the right techniques. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. August 23, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Ecommerce has been growingRead More

Free Webinar | September 9: How To Make The Jump from Employee to Entrepreneur

Is pursuing a career as an entrepreneur the right move for you? Kim Perell, an award-winning entrepreneur and business coach, will help you figure it out during this webinar. Register now! Free Preview: Start Your Own Business Submit your email below to get an exclusive glimpse of Chapter 3: “GoodRead More

Three Use Cases That Connect the Dots Between Influence and B2B Marketing Results

Last week I talked about where B2B Marketers are seeing the most impact from influencer marketing efforts based on the research done with hundreds of marketers for the State of B2B Influencer Marketing Report. Three of those specific areas where influence can help B2B brands optimize for greater marketing impactRead More