Opinions expressed by Entrepreneur contributors are their own. As the United States commemorates Black History Month, corporate marketers must challenge the oversimplified perception of Black Americans as a monolithic group. The United States comprises a diverse array of Black experiences, encompassing descendants of enslaved Africans, recent immigrants from Africa andRead More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Hortense le Gentil, a world-renowned executive leadership coach, speaker, and author. With over 30 years of experience across various industries, including media consulting and advertising, Hortense guides CEOs and senior executivesRead More

Opinions expressed by Entrepreneur contributors are their own. A lack of search engine optimization (SEO) leaves many small business websites buried under an avalanche of online content, invisible to potential customers. Simply offering quality products or services isn’t enough to make it in today’s competitive market. Without a solid SEORead More

Opinions expressed by Entrepreneur contributors are their own. When most of us think about a small business, we think about a local retailer, a restaurant owner, a service provider or a small manufacturing company. In a smaller organization, the owner is often the “face” of the business. After all, theRead More

How good is the search engine optimization on every single page of your website?  And how sure are you about your answer? Most B2B brand sites have hundreds of pages. If yours includes a blog, that number could easily be in the thousands.  You could analyze each of these pagesRead More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Corey Quinn, former CMO of Scorpion and now a dedicated agency coach, Corey specializes in guiding agency founders to scale with vertical market specialization. At Scorpion, he played a pivotal roleRead More

Opinions expressed by Entrepreneur contributors are their own. If there’s one piece of advice I would give to new search engine optimization (SEO) specialists and business owners investing in SEO, it is the following: do not underestimate the power of link building for your website. Having spent many years buildingRead More

Opinions expressed by Entrepreneur contributors are their own. The key to building a successful brand is to resonate with customers. That’s a challenge for any brand at any time. But in 2024, it will be even more difficult than usual. For starters, the days of buying third-party customer data basedRead More

Opinions expressed by Entrepreneur contributors are their own. It will be summer before you know it, and this is the time to start planning some ways to earn extra income or start a new side hustle. Continuing from part one of the top side hustles for summer 2024, here areRead More

It’s a tough time for the tech industry. Big Tech continues to experience painful job cuts and layoffs, while players throughout the space are struggling against tight budgets, stagnant growth and thickening competition. In this environment, marketers are under pressure to drive impact and bolster the pipeline. LinkedIn’s B2B MarketingRead More