August 4, 2021 8 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. By Lina Marcela Garzón, Digital Consultant and Public Relations Manager at SpicyMinds In recent years, the podcast hasRead More

Marketing Podcast with Sarah Stein Greenberg In this episode of the Duct Tape Marketing Podcast, I interview Sarah Stein Greenberg. Sarah is the Executive Director of Stanford’s d.School & Author of Creative Acts for Curious People: How to Think, Create, and Lead in Unconventional Ways. Key Takeaway: Ambiguity is aRead More

The concept that people copy others’ actions in certain situations is important in leveraging the power of social proof in your marketing. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. August 3, 2021 4 min read OpinionsRead More

August 3, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Public relations is a powerful tool if you’re looking to reach more people with your message, product or  expertise. If you’re looking for volume, then public relations is the fastest way to get your message outRead More

Discover how to successfully incorporate influencer marketing into your business plan when you join us for this webinar with industry expert Jason Falls. Register now! Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. August 3, 2021 2Read More

Shattered world records. Nail-biting competition. Limitless sportsmanship. The Olympic Games are a sight to behold. via GIPHY While we had to wait a little longer for the 2020 Tokyo Olympics, they’re still captivating audiences with competition that pushes the limits of athletes and of humans. As a long-time spectator ofRead More

John Jantsch sits down with host Benjamin Shapiro on the MarTech Podcast to discuss his upcoming book, The Ultimate Marketing Engine. In this episode, we’re going to dive deep into some of the core concepts of the book specifically the idea of viewing your customers, not as a transaction, butRead More

The Japanese brand included the Mexican gymnast in three commercial spots that seek to inspire other athletes. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. August 2, 2021 2 min read This article was translated from ourRead More

If you think TikTok is just for Gen Z, think again. Here’s how to use the platform to your business’s advantage. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. August 2, 2021 5 min read Opinions expressedRead More

Diminishing organic social reach, distrust of brand marketing and information overload makes reaching and engaging today’s B2B buyer harder than ever. On top of that, the major changes brought by the pandemic have created new challenges and opportunities for B2B companies to better attract and engage customers in meaningful ways.Read More