July 20, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. In-person networking events are returning as more and more people feel comfortable gathering indoors with larger groups of strangers. To some, networking is easy and fun, but to others, it’s an uncomfortable chore. As someone whoRead More

B2B marketers have been pushing for personalized content for a good long while. Now we’re also trying to humanize content — to make the case that B2B buyers are human beings who want to connect with other humans on an emotional level. Isn’t it remarkable that we still have toRead More

July 20, 2021 9 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Marketing strategies are a “mix” of decisions about products, price, place , promotion, people, processes and physical evidence.Read More

Marketing Podcast with Catie Harris In this episode of the Duct Tape Marketing Podcast, I interview Catie Harris. Catie Harris, Ph.D., MBA, and Registered Nurse is the NursePreneur Mentor who has empowered thousands of nurses to monetize their knowledge and skills in business while inspiring them to change the wayRead More

July 19, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. The global average time spent on social media is 145 minutes everyday with a steady 8 to 10% YoY increase and according to WHO, the average life expectancy is 73 years. Why is this data important?Read More

Tried and true methods for defeating the deleting. July 19, 2021 3 min read Opinions expressed by Entrepreneur contributors are their own. When you couple the uncertainty of a pandemic-riddled economy with ever-increasing social media privacy issues, it’s no wonder “electronic mail” has once again become the most effective of online marketing tools.  Let’sRead More

The proximity and personalized treatment allow SMEs to get to know their consumers better. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. This article was translated from our Spanish edition using AI technologies. Errors may exist dueRead More

The past year or more has taught B2B marketer many lessons, especially the importance of creating digital first experiences that are credible, authentic and relevant to specific buyers. As part of the digital transformation of marketing, many B2B companies have adjusted their go-to-market approach to satisfy the changing customer expectationsRead More

They say that the only thing we fear more than public speaking is death — but the process doesn’t have to be that stress-inducing. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. July 19, 2021 5 minRead More

To get your customers to take action, you have to consider what will really inspire them. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. July 18, 2021 4 min read Opinions expressed by Entrepreneur contributors are theirRead More