John Jantsch sits down with host Bob Gentle on the Personal Brand Entrepreneur Show Podcast to discuss what marketing strategy is and his upcoming book, The Ultimate Marketing Engine. A lot of people tell you they have a marketing strategy when what they really have is a bunch of poorlyRead More

July 13, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Many startups (like ours) don’t have outside investors. We have chosen to self-fund our business, which has its pros and cons. While we are maintaining control (a good thing), one of the biggest challenges is funding marketing,Read More

Pay attention to these tips so that you start seeing positive results on your social networks. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. July 13, 2021 4 min read This article was translated from our SpanishRead More

July 12, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Email marketing has always been one of the most affordable and effective online-marketing strategies, driving revenue with a click of the mouse and allowing you to maintain a strong relationship with your customers and user base.Read More

July 12, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. I clearly remember when the Guardians of the Galaxy comic was released. The title alone hooked me, so I picked it up along with a few others and took it home. Talk about a disappointing comic. TheRead More

For many, the past few months have opened up giving us a taste of “return to normal” but what does that mean? When most people say normal, what they often mean is comfortable. In the business world pre-pandemic comfortable is a dangerous place to be. Any company that did notRead More

July 12, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Five people approached me last month to “write about them in the news.” Four of them wanted to pay me for it, which is a guaranteed way to ruin your writing career. One of them, from LinkedIn,Read More

July 12, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Social media provides new brands with an incredible opportunity to launch a new product to a highly targeted, engaged, wallet-out audience. You have access to consumers located all over the world along with the ability to targetRead More

July 11, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. The concept of data literacy didn’t exist when I started my career in marketing in the mid-1990s. We had few marketing channels, all of which were offline, and we had to track them manually in spreadsheets.Read More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More