July 3, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. In recent years, the word authenticity has become the smart marketer’s approach to building customer loyalty, and with good reason. The truth is — people are fed up with companies churning out perfectly polished brand images,Read More

Marketing Podcast with Zach Lezberg In this episode of the Duct Tape Marketing Podcast, I interview Zach Lezberg. Zach is the Founder & CEO of The Show Producers, Small Business Expo, eComCon, ShowBiz Expo, and Small Business University. Key Takeaway: The Small Business Expo is all about helping small businesses,Read More

“We are no longer a photo sharing app,” said Adam Mosseri, director of Instagram, announcing that the app needs changes and will focus more on videos to compete with the popularity of TikTok. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startupRead More

July 2, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. It might seem at first like TV is a fading media channel, but the data is somewhat up in the air. American networks are frustrated with Nielsen media consumption reports not because TV viewership is falling, butRead More

July 2, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. Much has been written about creative agencies needing a toe tag. For years, article after article and expert after expert have predicted a dim future for the model that inspired the three martini lunch. Most notably was when ProcterRead More

Edelman Trust Barometer special report: Brands must be agents of societal change, say consumers63 percent of consumers say they are more attracted to brands that focus on making the world a better place, while 78 percent said they believe their influence goes beyond the consumer experience to business operations —Read More

Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m going to be talking about the final part of a three-part solo show Marketing Hourglass series I’m doing. In part one, I talked about the customer journey and the marketing hourglass. In part two, IRead More

July 1, 2021 9 min read Opinions expressed by Entrepreneur contributors are their own. It’s been a long time coming. You’ve spent months planning, writing and editing your book to perfection. You’ve sent it off to the printer with bated breath in anticipation of being published. And now you’re probably wondering whatRead More

When it comes to B2B influencer marketing, it’s only natural to wonder just what an industry influencer actually looks like? For our third season of Break Free B2B Marketing video interviews, we’re featuring conversations with leading B2B influencers, and examining the issues that each subject matter expert is influential aboutRead More

June 30, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. The majority of brands focus solely on the number of social media followers they have and the level of likes and comments per post. While these are important metrics, focusing only on these metrics will keep youRead More