Customer Experience Is Gaining Traction. But Are We Measuring It The Right Way?
June 13, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. The vast majority of customers say they prefer to buy from companies that treat them like people rather than numbers. Not just that — they also like buying from companies that care to understand how theyRead More
How Working ‘Outside’ of Your Business Is Key to Running It
Take a fresh look at how you’re seen by your prospective customers. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. June 13, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. It may stillRead More
Key Questions You Need to Ask Before Attending a Trade Show in 2021
Although virtual professional gatherings have created an entirely new space for entrepreneurial innovation, the prospects for in-person events have suddenly brightened. Key questions about attending a trade show or other business conclave in 2021. June 13, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. From ZoomRead More
Lessons About Marketing Complacency I Had to Learn the Hard Way
June 12, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. 2020 cast many unprecedented obstacles for businesses. From the mass exodus of in-office work because of the Covid-19 pandemic to quantum shifts in consumer buying behavior, we saw many businesses struggling to stay afloat while managingRead More
5 Simple Rules to Boost Your Visual Marketing ROI
Customers understand and remember visual content more than they do text. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. June 12, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Visual marketing is oneRead More
Weekend Favs June 12
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More
8 Must-Have Skills for an Expert Content Marketer
June 11, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Are you looking to hire an expert content marketer, but struggling to sort through the masses of marketers who say they have the writing chops? You’re not alone. “Everyone — and I mean EVERYONE — thinksRead More
Vulnerability In the Supply Chain: Keys For Building A Resilient Business
June 11, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Continuous evolution across all facets of business is normal, but never has the pace been as fast as it is now. Technology and digital disrupters, changes in workforce skill sets and work patterns, and of course,Read More
4 Smart Ways to Write Dynamic Sales Copy (Without Actually Writing a Single Word)
June 11, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Let’s face it, no business owner likes writing copy. But unless you’re lucky enough to have a copywriter on your team, chances are you’re stuck penning your own emails, sales letters and Facebook ads. The trouble is,Read More
B2B Marketing News: Most Critical B2B Challenges, Marketers Are In Demand, YouTube’s New Analytics, & Social Video Reach Grows
B2B Better: Customers Vote For The Most Trusted BrandsApple, Amazon, Adobe, LinkedIn and Google garnered the top five spots among B2B professionals as the most trusted B2B brands, followed by Microsoft, FedEx, HubSpot, UPS, and American Express, according to recently-release survey data of interest to digital marketers. MediaPost How toRead More