May 19, 2021 7 min read This story appears in the June 2021 issue of Entrepreneur. Subscribe » The minute you start trying too hard, that’s when Gen Z is like, Bye.” That’s the advice of Dahye Jung, a strategy analyst at Sid Lee, the global creative agency that worksRead More

How can B2B marketers build better and more sustainable long-term marketing efforts? 88 percent of global marketers said that achieving brand consistency was crucial, in dentsu international’s recent whitepaper survey, “2021: The year of Brand Consistency, Efficiency and Agility.” Consistency is an element that’s sometimes overlooked in B2B marketing, however,Read More

May 18, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Analysts are forecasting the advertising industry is surging back this year.  Brian Wieser from GroupM predicts “In 2021, the American advertising industry is poised to regain all that it lost in 2020 and more.”  As a business ownerRead More

May 18, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Whether your business is still reeling from the coronavirus pandemic, is grappling with a supply chain crisis or is struggling to keep up with new consumer demands, a key component of longevity from a business perspectiveRead More

May 18, 2021 7 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Lately I have seen through networks how many Instagram users complained because their accounts have been closed forRead More

May 17, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Some things in life will always stay classic — the look of a vintage Mercedes, for instance. In the marketing world, though, the whole game has changed with the rise of social media. The day of payingRead More

Entrepreneurs have a lot to learn from Burger King’s digital presence. May 17, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Burger King has been a staple of American fast food for years. But with the rise of social media, the brand has consistently differentiated itselfRead More

May 17, 2021 12 min read Sometimes, all it takes to turn a bright idea into a breakthrough business is a run-in with the right person. For Bobbi Brown, in 1991, it was a rendezvous with a man of science. “I met a chemist accidentally and asked him if heRead More

SEO and content marketing intersect in more ways than optimizing web pages with keywords. Answering the question, “How does SEO and content marketing strategy interact?” starts with understanding customers, behaviors and preferences for information discovery, consumption and sharing. Knowing what customers care about and how those concerns and interests manifestRead More

May 17, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. With shoppers buying more online than ever before, a direct-to-consumer approach has increasingly become the model of choice to build a winning consumer brand. When I first launched Schmidt’s Naturals in 2010, my distribution strategy wasRead More