Crafting Your Leadership Story: Lessons Around the Campfire
The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Tony Martignetti, a leadership advisor, coach, bestselling author, podcast host, and speaker. With over 25 years of business and leadership experience, Tony brings a wealth of knowledge to the table. OurRead More
Stop Wasting Time — Here’s What You Must Focus On to Get the Best Results From Your SEO Efforts
Opinions expressed by Entrepreneur contributors are their own. Regardless of your experience with SEO, the advantages of ranking high on search engine results are clear to most. The challenge though, is figuring out the most effective areas to focus your SEO efforts and the methods to do so. There areRead More
Smart Strategies: How to Get Leads That Convert
Leads are the fuel that drives the growth of every business. Without leads, you don’t have clients. Without clients – there’s no business! In this post, I’ll show you how to get leads through strategic messaging, increasing your visibility, and a systemized approach. This post will walk you through shifting your mindsetRead More
Free Webinar | March 7 – Women Entrepreneurs: Fund, Market, and Scale Your Business
In an entrepreneurial world dominated by traditional models, it’s crucial to understand the unique opportunities and challenges faced by women business owners. This insightful webinar is tailor-made for women entrepreneurs seeking effective strategies to secure funding, market their products or services, and scale their businesses. Drawing upon the expertise ofRead More
5 PR Tips Any Company Can Use to Get Media Coverage
Opinions expressed by Entrepreneur contributors are their own. Here’s a simple truth: Companies like yours have incredible stories and expertise to share — and that’s also what makes them so primed for press coverage. In turn, press coverage is incredibly valuable for your SEO, brand awareness, marketing collateral and overallRead More
Try These Top B2B Influencer Marketing Tactics
You’ve probably heard about B2B influencer marketing. The strategy has exploded in adoption, with a 2023 Ogilvy study finding that 75% of B2B businesses are leveraging influencers in their campaigns. Even if you have a general idea of how and why B2B influencer marketing works, you still might wonder howRead More
Why Super Bowl Commercials Are the Ultimate Marketing Play
Opinions expressed by Entrepreneur contributors are their own. Of the estimated 113+ million viewers who tuned in for the Super Bowl LVII in 2023, around 43% tuned in primarily for the advertisements — a far cry from those of us who groan at even 15-second-long ads. Super Bowl commercials haveRead More
The Future of Remote Work: Navigating the Talent Crisis, Harnessing Diversity & AI Upskilling
The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Rob Levin, a seasoned entrepreneur and co-founder of WorkBetterNow, a company specializing in providing talent from Latin America & The Caribbean for US-based businesses. Prior to that he started and builtRead More
How Does AI Writing Impact Your SEO? Here’s What You Need to Know.
Opinions expressed by Entrepreneur contributors are their own. If you’re looking for ways to improve your company’s content strategy and output, you’ve probably considered using AI tools. These tools can improve your team’s productivity, allowing you to create more content in less time. AI writing has been a big pointRead More
3 Marketing Secrets to Maximize Revenue in the Month of Love
Opinions expressed by Entrepreneur contributors are their own. It’s Valentine’s Day and you have your eye on a special someone. Do you send them flowers? Chocolates? Invite them on a romantic outing? Your approach may determine the outcome of the courtship. Much like wooing a valentine, your company must figureRead More