This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. A jingle is a song or melody of short duration (5 to 60 seconds) and easy to remember, which seeks to promote a product or service, usually by alluding to its attributesRead More

Underestimating costs is just one of the ways you create risk for your franchise. Find Your Ideal Franchise Complete our short franchise quiz to discover the franchise that’s right for you. Take Quiz May 9, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Becoming a franchiseeRead More

May 9, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Most companies aren’t likely to be acquired in an eyebrow-raising $39 billion deal, such as AstraZeneca’s purchase of Alexion. Nonetheless, news of companies getting acquired or going public encourages entrepreneurs to consider how to prepare their firms forRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Marketing Podcast with Leslie Ehm In this episode of the Duct Tape Marketing Podcast, I interview Leslie Ehm. Leslie Ehm has spent decades traveling the globe with her award-winning company Combustion, working with executives and teams from top organizations like Google, Disney, Pepsico, TD Bank, Uber, and more. Fuelled byRead More

May 7, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. You’ve probably heard the saying: ‘We buy on emotions and justify with logic.’  Harvard Business School professor Gerald Zaltman discussed this notion in detail, stating that 95% of all cognition happens in the subconscious mind.  ButRead More

May 7, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Writing a book is a lot of work — after all, you’re not only drawing on your own knowledge and experiences, you’re also working in case studies, statistics and more to prove your point. While finishingRead More

You may be surprised how easy it can be. Franchise Your Business Schedule a FREE one-on-one session with one of our Franchise Advisors today and we’ll help you start building your franchise organization. Get Started May 7, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. TheRead More

May 7, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. Storytelling is my superpower as a business owner. It can be yours too — you just need the right set of tools. I truly love storytelling and the role that it plays in building a successful business.Read More

Raising The Hood On B2B: Brands Say It’s Difficult To Measure Content Marketing Impact53 percent of B2B marketers say that analytics tools are the most important, followed by 38 percent who see customer relationship management (CRM) as their top tool, and 34 percent who see system marketing automation as theirRead More