April 6, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Books are roadmaps to personal growth, exercise tools for the mind, and even vessels that sail to adventure. For authors, books also yield another powerful purpose: establishment.  Writing a good book is one of the simplest ways to establishRead More

April 6, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Many social networks started off focusing on personal relationships and connections centering around lifestyles. However, companies like Facebook, Twitter, Instagram and Snapchat realized the value of inviting businesses and brands to participate in their social networks toRead More

April 6, 2021 11 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. There are many successful companies, but few legendary companies. Success is built by numbers and achievements; goals andRead More

April 5, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. A salesperson’s job will never be done. This is universally true and especially relevant in B2B sales. Even if a salesperson closed the largest deal in your company’s history last quarter — or even last week — andRead More

April 5, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. If you haven’t joined me and the 60 million who binge watched Bridgerton on Netflix, you might be wondering what all the fuss is about. My grandmother pitched it to me as Pride and Prejudice meets GossipRead More

How important is engagement in B2B marketing? To say that engagement plays a crucial role in creating successful B2B marketing content is an understatement, as it’s how we connect with customers, and a key element in the process of building trust and the desire to continue interaction with a brand.Read More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Marketing Podcast with Jeffrey Shaw In this episode of the Duct Tape Marketing Podcast, I interview Jeffrey Shaw. Jeffery is an experienced speaker and small-business consultant. He helps self-employed and small-business owners gain control of their business in what otherwise seems like uncontrollable circumstances. He’s also the author of aRead More

More B2B Tech Content Marketers Successfully Building Trust, Loyalty86 percent of B2B technology marketers have said that they rate their content marketing efforts as being successful, while 88 percent attributed that success to providing content that offers value — two of several findings of interest to digital marketers in recently-releasedRead More

10 steps to tapping into the fun of social media, try gamifying your marketing strategies by running a contest on Instagram. Limited-Time Savings: 60% Off Marketing Books Use code MARKET2021 through 4/3/21 to save on our marketing book collection. Save Now May 17, 2017 5 min read Opinions expressed byRead More