Just about everyone knows what SEO is these days, and nearly every professional brand has at least a basic content strategy in place to rank for relevant keywords and attract organic attention. The more crowded the internet becomes with these competing brands, however, the more difficult it has become toRead More

Opinions expressed by Entrepreneur contributors are their own. The days leading up to the launch of a new marketing campaign tend to be particularly exciting for PR and marketing teams. It’s the culmination of countless efforts, both creative and strategic. Before finalizing the date of the launch, you need toRead More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Ryan Deiss, a serial entrepreneur, author, and the founder of digitalmarketer.com. Our discussion begins with his latest book, “Get Scalable: The Operating System Your Business Needs to Run and Scale WithoutRead More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed JT Beckham, a senior manager of deliverability at ActiveCampaign,style=”font-weight: 400;”> leading the Deliverability team and collaborating with other teams across the organization. Prior to his current role, J.T. worked at AcousticRead More

Opinions expressed by Entrepreneur contributors are their own. Are you sending more than 5,000 daily emails to Gmail and Yahoo users? If you are, you’ll have to make some changes in your email marketing. The two tech giants partnered to fight spam, spoofing, and phishing attacks, creating a new setRead More

From MySpace to Meta, social media has been through more evolutions than a deck of Pokémon. Today’s platforms offer a multimedia-rich ecosystem, ultimately shaping modern digital culture and commerce. Customer behavior has grown in tandem with these platforms as users vote with their views and clicks. People around the worldRead More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Rich Howarth, a renowned business strategist, and CEO, known for his groundbreaking work in strategic thinking and leadership. style=”font-weight: 400;”>Rich Horwath is founder and CEO of the Strategic Thinking Institute HeRead More

Opinions expressed by Entrepreneur contributors are their own. I have noticed that there are two types of people when it comes to social media: those that love sharing content and those that don’t. Naturally, I am in the category of those who don’t enjoy posting. However, since social media isRead More

Opinions expressed by Entrepreneur contributors are their own. The landscape of public relations is evolving at an unprecedented pace, driven by technological advancements and a shifting focus on what truly resonates with audiences. As we navigate this new era, several key trends are emerging that redefine the role and strategiesRead More

Opinions expressed by Entrepreneur contributors are their own. In the landscape of marketing, a profound understanding of consumer behavior stands as an indispensable element. Far from being merely about product promotion, it involves a deep exploration of the intricate motivations that drive consumer choices. This nuanced understanding is critical forRead More