Weekend Favs February 27

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

9 Smart Apps to Stay Connected with Your Team and Coworkers

Editor’s note: This post was originally published in July 2017 and has been revamped and updated for accuracy and comprehensiveness. There’s been a massive transition to remote work in the last few years — especially in the last 12 months. The quick shift from in-person to virtual has pushed usRead More

Add Social Proof to Your Website to Increase Conversions and Boost Sales

Grow your brand online with this seamless social proof notifier. Free Book Preview Winfluence Get a glimpse of how to influence your audience’s buying habits using traditional and unconventional influencer marketing techniques. February 27, 2021 2 min read Disclosure: Our goal is to feature products and services that we thinkRead More

Making Brands More Human

Marketing Podcast with Jacqueline Lieberman In this episode of the Duct Tape Marketing Podcast, I interview Jacqueline Lieberman. Jacqueline is the former Managing Partner and the Head of Strategy Story Worldwide and current founder of BrandCrudo. Questions I ask Jacqueline Lieberman: One of the things you’re talking about often isRead More

How to Fully Optimize Your Google My Business Listing

Marketing Podcast with Sherry Bonelli In this episode of the Duct Tape Marketing Podcast, I interview Sherry Bonelli. Sherry is the owner of Early Bird Digital Marketing. She writes on all things SEO for Search Engine Land, MOZ, Search Engine Journal, SEMrush, BrightLocal, SCORE, and others. Questions I ask SherryRead More

5 Things Market Researchers Can Learn From Marketers

February 26, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. If you’ve talked to anybody in marketing recently, you’ll know how central customer experience is. Innovative companies have sophisticated Customer Experience Management (CEM) systems to track just about every customer interaction, allowing them to measure fast-changingRead More

Here’s How to Plan Your Digital-Marketing Strategy and Set Budget Priorities

The new way of buying and selling is here to stay. Don’t get left behind. Franchise Your Business Schedule a FREE one-on-one session with one of our Franchise Advisors today and we’ll help you start building your franchise organization. Get Started February 26, 2021 4 min read Opinions expressed byRead More

How to Build a Successful Influence Marketing Campaign

A six-step recipe is all you need to plow ahead. Franchise Your Business Schedule a FREE one-on-one session with one of our Franchise Advisors today and we’ll help you start building your franchise organization. Get Started February 26, 2021 3 min read Opinions expressed by Entrepreneur contributors are their own.Read More

B2B Marketing News: Trust Tops Brand Marketer Study, Top Email Engagement Day Shifts, YouTube’s New Comparative Data, & Ad Prices Rise

Brand marketers stick to trust-building strategies forged in 2020’s fires, study finds91 percent of brand marketers will keep focusing on the strategies aimed at building trust they developed in 2020 as a response to the pandemic, according to recently-released survey data of interest to digital marketers. Marketing Dive Ad PricesRead More

Find, Engage and Close: Demandbase’s Jon Miller on Recasting the B2B Marketing Automation Journey #B2BMX

How can B2B marketers recast the marketing automation journey to meet today’s challenges and be ready for those to come? Jon Miller, chief marketing officer at Demandbase, recently presented a session at the 2021 B2B Marketing Exchange Experience virtual conference, and explored new account-based marketing best practices. Although this pandemicRead More