Search engines are getting far better at figuring out and matching a searcher’s intent. That means that a big part of search engine optimization (SEO) is writing great content that meets the search intent for specific terms. Great content isn’t the only factor, though. Search algorithms are still algorithms, notRead More

Opinions expressed by Entrepreneur contributors are their own. As a CEO of your organization, you are likely thinking about investing in your personal brand, but you are likely also hesitant. My personal branding agency works with GenX CEOs from across the globe, and I can assure you that you’re notRead More

Opinions expressed by Entrepreneur contributors are their own. In today’s business landscape, your reputation is your most valuable asset. With more than 30 years of experience in the communications industry, I’ve learned that your reputation is your currency. It’s how people see and think about you. Big brands like NikeRead More

Opinions expressed by Entrepreneur contributors are their own. Though there’s no shortage of guides on “how to do SEO,” far too many seem tailored to the needs of large (primarily online) businesses. They will, almost inevitably, emphasize the marketing importance of tons of content, as well as ample link building,Read More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed David A. Fields, a seasoned consultant and the Co-founder of Ascendant Consulting, specializing in assisting large corporations entering new markets. With a wealth of experience, David has transitioned from a marketingRead More

Opinions expressed by Entrepreneur contributors are their own. Small business owners must use available technologies to drive growth in this digital world. As a business owner, I’ve seen how adding these technological elements has impacted business operations and brought remarkable success. Now that cutting-edge technology is more accessible than ever,Read More

Opinions expressed by Entrepreneur contributors are their own. Startups are notoriously strapped for cash, but even if yours is well-funded, you need to be a good steward of your resources. However well-intentioned, these are the biggest mistakes I’ve seen young startups make with their precious dollars. Don’t worry, though, I’llRead More

Opinions expressed by Entrepreneur contributors are their own. Let’s clarify something right from the start: crafting your brand and promoting your brand are two distinct functions. The first is a wholly creative process, usually the foundational floor you lay before ever adding one brick to your business. Your brand isRead More

En la vida, puedes ser de esos que esperan sentados a que las cosas sucedan o un creador de oportunidades. Los que esperan dependen de que otros les brinden oportunidades, prefieren no tomar decisiones y se aferran a lo que conocen. Tienen miedo de correr riesgos y se mantienen enRead More

Por primera vez desde su lanzamiento BeReal, la aplicación del año en 2022 según los App Store Awards, reconocerá a personajes famosos y marcas. De acuerdo con un reporte de TechCrunch, a partir del 6 de febrero las marcas y celebridades podrán registrarse como RealBrands o RealPeople por lo queRead More