February 19, 2021 9 min read Opinions expressed by Entrepreneur contributors are their own. Branding is one of the most vital parts of growing a business. It’s how you differentiate yourself from your competitors. It’s how you stand out from the crowd, and it’s what your customers feel when theyRead More

With over 2 billion users on Facebook (and still climbing), Facebook should continue to be part of your overall marketing strategy to engage with current customers and reach new audiences. It seems as if there’s always some new feature on Facebook to conquer. So whether you have a well-established PageRead More

Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. February 19, 2021 3 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, EntrepreneurRead More

LinkedIn Provides New Tips on How to Create Engaging B2B Content [Infographic]LinkedIn (client) has launched a new 17-page guide offering B2B marketers tips, statistics and a variety of insight and examples surrounding the production of successful B2B creative on the Microsoft-owned platform, the firm recently announced. Social Media Today 2021Read More

Marketing Podcast with Ben Oliver In this episode of the Duct Tape Marketing Podcast, I interview Ben Oliver. Ben is a co-founder and executive producer of Storyboard Media, a B2B marketing, and video production firm in North Carolina. Questions I Ask Ben Oliver: You believe video is more than justRead More

February 18, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. The following is an excerpt from Jason Falls‘ Winfluence: Reframing Influencer Marketing to Ignite Your Brand, which will be released Feb. 23 via Entrepreneur Press. Pre-order your copy now via Amazon | Barnes & Noble | IndieBound | Bookshop In my experience, the average Joe or Jane Consumer breaks down who theyRead More

For more than a decade our team at TopRank Marketing has fostered a potent community of leading influencers, developing close relationships with subject matter experts in a wide variety of industries. When it comes to B2B influencer marketing, it’s only natural to wonder just what an influencer actually looks like?Read More

Agency Spark Podcast with Carl White  The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. In this episode of the Agency Spark Podcast,Read More

Marketing Podcast with Jen Marr In this episode of the Duct Tape Marketing Podcast, I interview Jen Marr. Jen is the Founder of Inspiring Comfort, LLC. She is passionate about furthering the science of human care through the skill of comfort. She’s also the author of a book called PawsRead More

February 17, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. The United States is one of the most ethnically diverse countries in the world, but mass media has often been slow to catch up in reflecting the way our country really looks. Unfortunately, advertising is no exception.Read More