As a relationship driven business, influencer marketing for B2B companies can be resource intensive and time consuming. To scale while maintaining quality, creating processes and using software are as essential for influencer identification as it is for managing ongoing communications and performance reporting. In our research for the State ofRead More

January 31, 2017 5 min read What many people refer to as a “Hallmark” holiday has always seemed like a great opportunity for companies to roll in some extra cash. In the past, brands have spent much of their time creating Valentine’s Day campaigns geared toward couples. But with moreRead More

February 13, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. Easily one of the most popular consumer brands in the United States, Taco Bell is a name practically every American knows for its distinctive gastronomic offerings. “Taco Bell is unique in the sense that there’s notRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

February 12, 2021 7 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. February is par excellence the month of love. It is a fact that this holiday is a phenomenonRead More

This post is brought to you by ContentCal Editor’s note: This post was originally published in May 2016 and has been revamped and updated for accuracy and comprehensiveness. Taking care of your social media presence is just as crucial as creating brilliant content for your audience. Not only do youRead More

Mexico is the first country in which the direct selling brand launches Suite13 and Skin Analyzer, two tools that offer growth opportunities to its independent beauty consultants. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. FebruaryRead More

February 12, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. In today’s tech-savvy society, people are increasingly jumping from one stimulus to the next to quench their thirst for entertainment and to help with decision-making.  But in the low attention span, instant gratification world of today,Read More

COVID-19’s Impact on B2B Tech Marketers’ Channel Strategies in 2021Among B2B marketers, webinars, search engine optimization (SEO), email marketing and LinkedIn ads have grown in importance the most during the pandemic, according to recently-released survey data. The data also shows that the top challenges faced by B2B technology marketers inRead More

Marketing Podcast with Lisa Manyon In this episode of the Duct Tape Marketing Podcast, I interview Lisa Manyon. Lisa is the President of Write On ~ Creative Writing Services, LLC. She’s known as “The Business Marketing Architect”, and she’s a content and copywriting strategist for mission-driven entrepreneurs. Questions I askRead More