Weekend Favs January 2

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

B2B Marketing News: B2B Video ROI Climbs, Google Updates Audience Manager, Rising Social Network Usage Forecast, & Qualtrics Files For IPO

Social networks will experience a pandemic-driven boost in 2020—but not equallyGreater than predicted numbers of users have flocked to social media this pandemic year, according to recently-released survey data of interest to digital marketers, with 150 million more global users for 2020 than previously estimated. eMarketer Snapchat Shares New insightsRead More

3 Ways AI Can Transform Your Business Now

Most companies are in the early phases of determining how best to put AI to work for them. December 31, 2020 3 min read Opinions expressed by Entrepreneur contributors are their own. Putting the future promise of self-driving cars and precision medicine aside for a moment, let’s look at how AIRead More

Best of B2B Marketing: Get Inspired for 2021 with These Top 10 Content Marketing Posts

Content encompasses nearly everything we read, view, or listen to this pandemic year, and as our CEO Lee Odden said long ago, it’s also part of the reason the need for search began in the first place. We’re especially proud of the content marketing successes our team at TopRank MarketingRead More

Don’t Underestimate the Power of Public Relations Amid COVID-19

Exploring the importance of PR during Coronavirus Pandemic. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. December 30, 2020 3 min read Opinions expressed by Entrepreneur contributors are their own. No business or industry has beenRead More

Define Your Brand Identity in 3 Steps

Developing your brand identity is far more than just a logo. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. December 30, 2020 3 min read Opinions expressed by Entrepreneur contributors are their own. A brand identityRead More

50 Influential Women in B2B Marketing Who Rocked in 2020

If there was a year in need of inspiration, 2020 was it. Luckily, we’re continuing our long tradition of highlighting inspirational marketers who are also influential. Over the past 10 years we’ve honored hundreds of women in marketing doing great work, creating and sharing content, and making a difference inRead More

Storytelling for the vaccine: the story that can save your life

December 30, 2020 10 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. The story of someone you trust can save your life or quarantine you for many months. If yourRead More

6 Reasons Why Having an Email Marketing List Is Better Than Any Social Media

December 28, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. With the dominance of social media marketing, sending traditional, plain text emails might seem old-fashioned. However, that couldn’t be further from the truth. In fact, when it comes to bringing in new customers and keeping oldRead More

How to Discover the Story of Your Brand

Marketing Podcast with Park Howell In this episode of the Duct Tape Marketing Podcast, I interview Park Howell a 30+ year veteran of the advertising industry who has guided hundreds of purpose-driven brands and thousands of people who support them to substantial growth. Park Howell is the founder of Business ofRead More