The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Phil Gerbyshak, a small business expert, author, and keynote speaker with over two decades of experience in sales and marketing. Phil shares valuable insights from his latest book; The Zero-Dollar Consultancy:Read More

Opinions expressed by Entrepreneur contributors are their own. The onset of a new year brings a fresh perspective, encouraging leaders to evaluate and enhance how they communicate and connect with their audiences. Brands and their leaders are presented with the opportunity to redefine and strengthen their public relations (PR) andRead More

Opinions expressed by Entrepreneur contributors are their own. Every company tries to stand out from the competition. We tout our differentiators and push them across all of our presentations and marketing messages. Yet, more often than not, these differentiators are simply not different. For instance, take this example from aRead More

Opinions expressed by Entrepreneur contributors are their own. Businesses operate in crowded landscapes, both physical and digital. It goes without saying that it is a fight for survival for small to midsize organizations. In this struggle, entrepreneurs are always on the hunt for all possible ways they and their teamsRead More

Opinions expressed by Entrepreneur contributors are their own. Small businesses face unique challenges when it comes to their marketing operations. For one, very few have dedicated personnel to manage marketing campaigns (there may be few team members wearing many hats). They might also have limited financial resources, making it difficultRead More

Opinions expressed by Entrepreneur contributors are their own. I bet “better brand recognition” is already on your list of New Year resolutions. That’s if you are a crazy-driven entrepreneur with workaholism tendencies and a mission bigger than yourself, like me. And if you are of that kind, you already knowRead More

Conducting a thorough SEO analysis of a website provides much more than a list of keywords. An in-depth examination of your SEO strategy helps enhance every aspect of your brand’s marketing. It provides deep insights into what your ideal audience is looking for, and how you can provide it toRead More

En menos de dos décadas el marketing, tal como lo conocemos, ha cambiado muchísimo. A principios de siglo, los propietarios de empresas y los especialistas en marketing tenían opciones limitadas de canales para llegar a sus clientes potenciales. Para las pequeñas empresas, algunos de esos canales quedaban descartados debido aRead More

In this episode of the Duct Tape Marketing Podcast, I’m going to talk about the profound impact of Trust in your business. This isn’t just about a buzzword, I touch on the intricacies of building and maintaining trust with your clients and how it can significantly influence the success ofRead More

El branding se refiere al proceso de crear y establecer una identidad para un producto, servicio, empresa o individuo. Implica moldear las asociaciones y percepciones que las personas tienen de una entidad en particular, para construir una imagen positiva y memorable. Cuando comencé mi trayectoria como emprendedora, sabía que elRead More