Opinions expressed by Entrepreneur contributors are their own. Private equity firms are in the business of being extremely financially savvy. That is how they generate significant returns for investors. To apply that same focus to running omnichannel digital marketing programs, we need to gain as much clarity as we canRead More

Opinions expressed by Entrepreneur contributors are their own. Within less than two decades, marketing as we know it has changed almost beyond recognition. At the beginning of the century, business owners and marketers had a limited choice of channels through which they could reach potential customers. For small businesses, someRead More

Influencers elevate B2B marketing by connecting brands with key audiences in a meaningful and authentic way. This relationship leverages the trust and respect influencers have cultivated to turn potential customers into engaged brand advocates. Success, however, is not guaranteed. Our own research found that of the 85% of B2B brandsRead More

Opinions expressed by Entrepreneur contributors are their own. Not all marketing activities are going to net immediate results, so is it worth spending time and money on them? It is a reasonable question, and it’s one I have had to address with many of my clients. Most business owners understandRead More

Opinions expressed by Entrepreneur contributors are their own. In today’s fast-paced digital world, entrepreneurs and marketers must adapt and innovate to stay ahead. Digital marketing tactics have become a mainstay and key component of an omnichannel strategy, building brand and driving demand in competitive markets. These five strategies are designedRead More

Opinions expressed by Entrepreneur contributors are their own. We, as entrepreneurs, have a goal: to grow a startup — a brand — that impacts many people with our solutions and services. This entails numerous tasks, from building a product, managing and hiring a team, finding investors and establishing a clientRead More

Generative AI in Marketing: How B2B and B2C Adoption Differs [Survey]58 percent of marketing executives have said that their organization has either already implemented AI in marketing efforts or has experimented with the technology, while 33 percent in the B2B sector said they were using generative AI in multiple marketingRead More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jim Vaselopulos, a seasoned business advisor and the founder of Rafti Advisors, LLC. With a wealth of experience in guiding companies through various stages of growth, Jim shares profound insights fromRead More

Opinions expressed by Entrepreneur contributors are their own. So often, we hear the phrase “I need to invest in a marketing professional to…..” and whatever follows that phrase is usually one of two things. They are either looking to boost their revenue and make more money or trying to createRead More

Opinions expressed by Entrepreneur contributors are their own. For those venturing into the realms of digital marketing and individuals contemplating a career shift into the tech industry, the professional landscape is undeniably dynamic, marked by constant change and uncertainty. According to the 2020 Deloitte global survey of early AI adopters,Read More