Here’s how to find your narrative. September 4, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Aside from offering a helpful service or great product, what elements separate a successful business from a less popular one? Look closely, and you’ll find one of the most powerfulRead More

Subscribe: Apple Podcasts | Android | Marketing Podcast with Alison Levine   In this episode of the Duct Tape Marketing Podcast, I interview Alison Levine, author of One the Edge. Alison Levine is a leadership expert, polar explorer and mountaineer who is no stranger to extreme environments. She has survived sub-zeroRead More

COVID-19 drives more business to B2B marketplacesGlobal marketplace growth is being led by the B2B segment, with sales expected to hit $3.6 trillion by 2024 — up from $680 billion in 2018 — according to recently-released report data of interest to digital marketers, which also showed that 89 percent ofRead More

Hint: Targeting emotions is key. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. September 3, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Whether you own a nonprofit or a socialRead More

Creating experiences and being able to influence your customers are the keys to success. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. September 3, 2020 5 min read Opinions expressed by Entrepreneur contributors are theirRead More

Joseph Gordon-Levitt is a guy who understands content. He was the featured keynote speaker at Content Marketing World three years ago, and his company HitRecord empowers creators to collaborate and produce awesome stuff together. Joseph Gordon-Levitt also understands storytelling. He is an actor, director, producer, and writer who has appearedRead More

September 2, 2020 9 min read Opinions expressed by Entrepreneur contributors are their own. As we barrel into the year’s busiest shopping time, brands are gunning for a coveted spot on holiday wish lists. Pitching the right way to the right publications is critical if you want to secure your placeRead More

Subscribe: Apple Podcasts | Android | Marketing Podcast with Michael Reynolds In this episode of the Duct Tape Marketing Podcast, I interview Michael Reynolds, President and CEO of Zephyr CMS. Michael has had several entreprenural journeys including a Principal at Elevation Financial and Co-Founder at Inboud Back Office. Like manyRead More

Online reviews are a crucial part of marketing these days. The presence of lots of great reviews provides a layer of proof that you keep your promises. But often overlooked in the obsession for 5-star reviews is the actual words used by the reviewers. A 5-star review often implies thatRead More

SimplyMarketing lets you create hundreds of headlines in minutes. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. September 2, 2020 2 min read Disclosure: Our goal is to feature products and services that we thinkRead More