August 26, 2020 8 min read Opinions expressed by Entrepreneur contributors are their own. The retail landscape is ever-changing and evolving. Trends come and go, and the marketplace continues to stay highly competitive. Retailers must have a clear plan in place to ensure they stand out from the crowd, attractRead More

Influence directly affects behavior. Brand awareness may not. August 26, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Many entrepreneurs have a misplaced focus on brand awareness, but brand awareness alone does not create conversions and sales. More importantly, it doesn’t guarantee them.  Let’s use Toys “R”Read More

What will it take in 2021 for B2B marketers to break through the mundane and reach the sublime? Post-pandemic success isn’t likely to come for those who settle for the same old B2B marketing efforts, even if some do have a lengthy track-record. Looking ahead to an as-yet unknown newRead More

August 25, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. A sales follow-up email is for more than just confirming an order: It’s a powerful sales tool that can turn customers into lifelong supporters. After all, it’s not your product that turns customers into supporters and fans.Read More

August 25, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Ultimate Guide to Social Media Marketing by Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson and Mike Allton, available August 25 via Entrepreneur Press. Pre-order now from Amazon | Barnes & Noble | Apple Books. Images rule on social media. IfRead More

August 25, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Here’s an example scenario I’m sure you’re familiar with: You walk into a shop prepared to buy. This time, it’s organic moisturizing soap. You already know what you want and you’re 100 percent sure you’re going to walkRead More

Subscribe: Apple Podcasts | Android | Marketing Podcast with Robert Glazer In this episode of the Duct Tape Marketing Podcast, I interview Robert Glazer, the founder and CEO of global partner marketing agency, Acceleration Partners. He is also the co-founder and Chairman of BrandCycle. A serial entrepreneur, Robert has aRead More

“Our children can be our greatest teachers if we are humble enough to receive their lessons.” Wise words from author Bryant McGill. These last few months of lockdown, while challenging, have brought forth some very inspiring lessons from my almost 3 year old that I hope can inspire you: HisRead More

Content Marketing continues to be a driving force behind meaningful B2B marketing that powers marketing and business growth. According to research by HubSpot, 70% of marketers actively investing in content marketing  and there’s no sign of a slowdown, especially as SEMrush research has found, marketers are focused on using contentRead More

Once you’ve scored that interview you’ve been pitching, there’s a few steps you should take to nail it. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. August 24, 2020 6 min read Opinions expressed byRead More