Recently we published the 2020 State of B2B Influencer Marketing report after surveying hundreds of B2B marketers about their experiences, best practices, tools, budgets and plans for the future. In an environment where B2B marketing is decidedly digital and marketers are hard pressed to squeeze more productivity out of fewerRead More

Both Kickstarter and Indiegogo report people are continuing to support fundraising projects. Here’s how to adjust your funding strategy for the times.   Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. August 3, 2020Read More

Balance obeying the data and knowing when to take risks. August 2, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. When it comes to product marketing strategy, brand loyalty has a significant impact on individual purchasing decisions, but ultimately it is the products that create anRead More

A lifetime subscription to Kirim Email is just $40. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. August 1, 2020 2 min read Disclosure: Our goal is to feature products and services thatRead More

Study: Most Americans Permanently Changing Brands During Pandemic45 percent of U.S. consumers have switched at least one brand preference during the global heath crisis, and some 62 percent believe that their brand change will become permanent — two of several items of interest to digital marketers in recently-released survey data.Read More

July 30, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. The pandemic has had devastating effects worldwide. You know this. I know this. We all know this. It has affected every area of life for billions of people and, for many of us, doesn’t seem to beRead More

July 30, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. If you haven’t yet started Facebook ads, it’s high time you do. Recent statistics from Hootsuite show that the average Facebook user clicks on 11 ads per month. Although many believe Facebook is on the declineRead More

Automate email, SMS, and more with ease with mPonics. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. July 30, 2020 2 min read Disclosure: Our goal is to feature products and services thatRead More

Empathy is more than a buzzword. It’s not a box to be checked, or an added finishing touch for content. If B2B marketers want to successfully engage human audiences and break free from the deluge of irrelevant messages swirling around today’s customers, empathy needs to be at the center ofRead More

July 29, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Selling digital goods and getting started in the online education sector has never been easier in today’s online world. According to Research and Markets, the online education industry is poised to become a $325 billion dollar industryRead More