En el mundo digital de hoy en día, las marcas recurren cada vez más a los influencers de las redes sociales para amplificar o ser la imagen de sus marcas. Sin embargo, la decisión de colaborar con influencers no es algo que deba de tomarse a la ligera. En comparaciónRead More

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. As the Managing Partner of Leidar MENA, a boutique PR agency in Dubai, I’ve witnessed firsthand the critical role effective communication strategies play in shaping the destiny of small and mediumRead More

Opinions expressed by Entrepreneur contributors are their own. In today’s digital-first world, brands are increasingly turning to social media influencers to amplify or be the face of their brands. The decision to collaborate with influencers, however, is not one to be taken lightly. Compared to traditional marketing channels, influencer partnershipsRead More

Opinions expressed by Entrepreneur contributors are their own. Whew! Another (hopefully) successful year is in the bag. But don’t rest too easy because the best time to set yourself up for success in 2024 is right now. The beginning of the year is a perfect opportunity to reflect on lastRead More

Opinions expressed by Entrepreneur contributors are their own. It’s common to close approximately 20% of leads and lose 80%. What’s frequently overlooked in the search for growth, however, is that increasing that conversion rate by just 10% can be the equivalent of increasing revenues by no less than 50%. That’sRead More

B2B growth plan: perfecting partner ecosystem marketing45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data. Digital Commerce 360 Surprise!Read More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Ash Ali and Hasan Kubba, award-winning authors, entrepreneurs, and advocates for unlocking your unfair advantage. With their extensive experience in the startup world, Ash and Hasan share profound insights from theirRead More

Opinions expressed by Entrepreneur contributors are their own. Getting the word out about your new book requires creativity and persistence. While you’ll surely leverage social media and run targeted ads, don’t overlook the power of strategic guest posting and podcast interviews to expand your book’s reach. Securing exposure on relevantRead More

Opinions expressed by Entrepreneur contributors are their own. Success is a word that resonates with us all. It’s the fulfillment of our goals and dreams, and, for entrepreneurs, it typically means the pay-off associated with creating a popular and profitable product or business. As a society, we celebrate those whoRead More

Opinions expressed by Entrepreneur contributors are their own. Do you ever feel like, no matter how much effort you put in, your content marketing strategy always falls flat and fails to produce results? You’re not alone in that boat. You’re probably one of thousands of small business owners experiencing thisRead More