Marketing Podcast with Mathew Sweezey Today’s guest on the Duct Tape Marketing Podcast is Mathew Sweezey. He is the Principal of Marketing Insights at Salesforce, and a futurist, speaker, and author. In his work with Salesforce, he helps to guide their marketing efforts, research, and product development. He’s also appliedRead More

As everything goes online, turn the videoconferencing revolution into a marketing tool. April 2, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from theRead More

“Look, marketers. Everywhere the light touches is content beloved by customers.” “But what about that shadowy place over there?” “That’s our unseen content. We worked hard to create it, but nobody ever visits it.” “That’s really depressing.” “That’s life.” Okay, sorry to bring the room down. And I’m also sorryRead More

Our expert and author Kanika Tolver is here to help you make the transition from in-person to video interviews. April 1, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. With the COVID-19 crisis, job seekers and employers had to quickly shift from in-person interviews to videoRead More

Freelance life isn’t flawless, but your reviews can be. April 1, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Freelancers and workers in the gig economy are more dependent than ever on client reviews to influence peoples’ decisions to work with them. After years of freelancingRead More

Learn how to write enewsletters that make prospects reach out for more. April 1, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it now from Amazon | Barnes & Noble  Whether you’re building brand awareness, generatingRead More

Marketing Podcast with Mark Graham & Bobby Lehew On this episode of the Duct Tape Marketing Podcast, I sit down with Mark Graham and Bobby Lehew of commonsku. Graham is commonsku’s president and Chief Brand Officer and Lehew is Chief Content Officer of the company that creates software for theRead More

What’s in a review? With the right client testimonials and customer reviews, B2B brands can increase trust and loyalty in uncertain times while strengthening existing connections and fostering new ones. Your brand may even be sitting on a goldmine of evergreen trust-building user-generated content. Let’s take a look at 20+Read More

No, PR and SEO are not the same thing. But for best results, they belong together. March 31, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Interestingly, although I lead a PR company, we don’t do SEO. However, I strongly consider SEO know-how one of the mostRead More

Marketing Podcast with Mike Robbins Today on the Duct Tape Marketing Podcast, I sit down with leadership expert, speaker, and author Mike Robbins. Robbins started his career as a professional baseball player, and it’s his background in sports that originally piqued his interest in leadership and teamwork. Many of theRead More