You already know what B2B influencer marketing is. It is “the practice of a B2B brand engaging internal and industry experts with active networks to help achieve measurable business goals.” But how is that changing in 2020 with social media distrust, the spread of misinformation, advertising regulations, and more? B2BRead More

You may not know it, but your industry has unwritten rules when it comes to business names. Find out what yours might be so you can craft a name that resonates with your customers. March 9, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The followingRead More

Having a successful product or service is a big win. But keeping it top of mind for consumers (and winning new ones) can be a challenge. March 9, 2020 4 min read This story appears in the March 2020 issue of Entrepreneur. Subscribe » Q: I have a legacy product thatRead More

Buyer distrust of advertising and brand communications is one of the top challenges of our time for marketers. As TopRank Marketing’s Nick Nelson has shared, “trust is currency” and that trust is “arguably the most valuable currency in today’s B2B marketing environment.” Studies continue to show that business peers andRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

The global leader in stock photography and design assets can help expand your brand reach. March 6, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of theRead More

More vertical marketplaces are dotting the B2B landscapeThere are more than 70 B2B vertical industry marketplaces today comprised of over 13 industries, and due largely to millennial business buyers, the number is expected to grow, according to recent-released report data. Digital Commerce 360 [youtube https://www.youtube.com/watch?v=BMdPqW7K9Wo&w=560&h=315] 3 Secrets To B2B MarketingRead More

Ensure you’re squeezing value out of every dollar spent. March 5, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Marketing and advertising budgets vary widely across organizations. An often-cited statistic from the U.S. Small Business Association suggests spending about 8 percent of gross revenue on marketingRead More

Filing on inventions that aren’t marketable just helps enrich the Patent and Trademark Office. March 5, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Getting a patent issued typically costs at least $10,000 and can easily cost upwards of $20,000. Most inventors who patent their inventionsRead More

Zack Weiner shares his thoughts on marketing to Gen Z. March 5, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Zack Weiner, president and co-founder of Overtime, discusses the changing preferences of today’s young sports fans and how Overtime caters its content to the next generation.Read More