If someone asked you right now who your ideal client was, would you be able to tell them? Having a clear picture of your ideal client is a critical part of growing your business. It’s nice to want to do business with everybody, but realistically, there are going to beRead More

Is your agency a vendor or a partner? In response to the shifting market and evolving role of the CMO, agency-brand partnerships are shrinking in average duration, less than three years now, compared to over seven in 1984. But strategic, strong partnerships between brands and agencies have become increasingly importantRead More

John Jantsch visits with John Nemo on Nemo Radio to discuss his latest book, The Self-Reliant Entrepreneur. Jantsch started his own marketing firm over 30 years ago, but his business has changed a lot over the years. He knows firsthand that the entrepreneurial journey is never a straight road, andRead More

Want people to remember your business’s name? These seven strategies can help. March 2, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Brad Flowers’s The Naming Book. Buy it now from Amazon | Barnes & Noble | IndieBound A business name has done its job ifRead More

Over the past 10 years that our marketing agency has been focused on B2B marketing, there have been many changes: From the advent of marketing automation and social media to the growing popularity of interactive content, ABM and influencer marketing. Staying on top of trends and best practices requires continuousRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Learn to market your business on Facebook, Instagram, TikTok and many more channels. February 28, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue fromRead More

Millennial buyers want better content from B2B marketersBetter B2B content is a top concern among Millennial buyers, as the demographic accounts for some 33 percent of overall B2B buyers, a portion Forrester’s newly-released report expects to grow to 44 percent by 2025. Digital Commerce 360 LinkedIn Launches New ‘Featured’ SectionRead More

Marketing Podcast with Lance CumminsPodcast Transcript On this episode of the Duct Tape Marketing Podcast, I visit with Lance Cummins, founder and President of Nectafy, the growth content company. If you know anything about marketing today, you know that it’s all about content. But with that word getting tossed aroundRead More

Back to Podcast John Jantsch: Want to quickly send amazing looking emails to your prospects and customers in just minutes? AWeber is the market leader in making email marketing powerfully simple for a small business. Visit aweber.com for a 30-day free trial. John Jantsch: Hello, and welcome to another episodeRead More