Content has many aims. It should inform. It should assist. It should entertain. But as B2B marketers, doesn’t it seem like if we don’t deliver on the latter – immediately, and convincingly – we don’t really get a chance to deliver on the rest?  Given that our job is dependentRead More

Video content is king, but you don’t have to be a technology expert to create it. January 8, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Unsurprisingly, video content has quickly become an essential part of social media branding. According to research from Renderforest, video content onRead More

The company’s latest marketing strategy is touting its commitment to consumer data privacy January 8, 2020 3 min read This story originally appeared on Endgadget It had been 28 years since Apple last made an official trip to CES until today when Jane Horvath, the company’s senior director for globalRead More

Marketing Podcast with Drew McLellanPodcast Transcript Today on the Duct Tape Marketing Podcast, I speak with Drew McLellan. A marketing industry veteran, McLellan started his own agency 25 years ago. Since then, he’s both expanded his own business and taken over Agency Marketing Institute, an organization that helps owners ofRead More

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Gusto, modern, easy payroll benefits for small businesses across the country. And because you’re a listener, you get three months free when you run your first payroll. Find out at gusto.com/tape. JohnRead More

2019 may be remembered as the year we reached peak nerd. When I was growing up in the ’80s and ’90s, nerd culture was still underground, something for weird kids and weirder adults. Now our biggest entertainment franchises are what used to be nerd stuff: High fantasy, epic science fiction,Read More

Marketing Podcast with David Meerman ScottPodcast Transcript On this episode of the Duct Tape Marketing Podcast, I sit down with marketing speaker and best-selling author David Meerman Scott. Meerman Scott has stopped by the podcast before to discuss a number of his books, including Marketing the Moon and The NewRead More

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr CMS. It’s a modern cloud based CMS system that’s licensed only to agencies. You can find them at zephyrcms.com, more about this later in the show. John Jantsch:  Hello, and welcomeRead More

Digital advertising isn’t a novel idea. From Google and Facebook ads to sponsored content on LinkedIn to banner ads on other websites, advertising online has been around for a while. Just because it’s an established marketing channel, though, doesn’t mean it’s lost any of its relevance. If anything, the importanceRead More

When it comes to securing buy-in from key stakeholders for marketing technology investments, are you preparing to deliver a pitch or to woo your audience through story? According to Zari Venhaus, Director of Corporate Marketing Communications at Eaton, the latter is essential if you want to create understanding and gainRead More