Transcript of Using Story to Win on Social Media

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by ManyChat.com. 1.3 billion people use Facebook Messenger every day, ManyChat is how you reach them. John Jantsch: Hello and welcome to another episode of the Duct Tape marketing podcast. This is JohnRead More

How Mapping Your Customer Journey Can Improve the Customer Experience

When you’re driving to an unfamiliar location, you pull up directions on Google Maps. When you’re hiking a new path in your favorite state park, you stop at the trailhead to check the posted map. You never go into a physical journey without taking stock of where you’re headed. SoRead More

Break Free B2B Series: CMI’s Stephanie Stahl on Data-Driven Event Planning and Promotion

Planning events isn’t easy. Heck, scheduling a meeting with a small group of colleagues can be an exercise in strategy and patience. Now imagine if you were responsible for creating the preeminent educational experience for 4,000+ content marketers, featuring 225 inspiring speakers, and over 123 hours of amazing content?  That’sRead More

John Jantsch on 5 Questions with Dan Schawbel – The Self-Reliant Entrepreneur

John Jantsch stops by 5 Questions with Dan Schawbel to discuss his latest book, The Self-Reliant Entrepreneur. Schawbel asks each of his guests five questions, and for Jantsch, those questions center around the entrepreneurial journey. Jantsch has been an entrepreneur himself for 30 years, and his latest book is aboutRead More

How to Use Wishlists to Boost Your Holiday Sales

Increase holiday sales by trying something new. December 16, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. With the holidays literally right around the corner, businesses need to come up with attention-grabbing holiday marketing strategies to encourage shoppers to buy from them. But with so manyRead More

10 Top B2B SEO Trends & Predictions for 2020

It’s that time of year, B2B marketers. We’re tying up loose ends. We’re reflecting on a year’s worth of wins, opportunities, and change. And we’re working hard to finalize next year’s marketing plans and budgets so we can hit the ground running after the clock strikes midnight on New Year’sRead More

How to Position Your Product in a Niche Market

Just because what you’re selling is unique doesn’t mean it can’t find its audience. December 14, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. When you have a niche product — something that positions a unique value proposition to a customer — it can be hard to figureRead More

Weekend Favs December 14

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

A 5-Step Guide to Revamping Your Brand Consistency (and Boosting Customer Trust)

Here’s how brand consistency can help you put competitors in your rearview mirror. December 13, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. The goal of any brand is to provide a recognizable, positive brand identity people will remember. Without a consistent brand presentation, you cannot achieve thatRead More

Digital Marketing News: TikTok Influencer Engagement Data, Google Post-Page & Brin, Reddit Grows Userbase, & Digital Ad Spend Rises

1 in 3 Marketers and Agencies to Increase Spending on TikTok in 2020In 2020 marketers expect to increase spending the most on Instagram, YouTube, Google, and LinkedIn, with some 33 percent also predicting more ad spending on rising upstart TikTok, according to newly-released survey data. Facebook, Twitter, and Snapchat wereRead More