As the world’s largest social network for professionals, LinkedIn* lies at the epicenter of people and business.  Profiles on the platform put a real face on our professional brands, allowing visitors to learn about our interests, career experiences, and personalities. Emphasizing this human element, and creating a genuine sense ofRead More

As marketing grows ever more tech-oriented, here’s how to adopt the right solutions for your business. December 9, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. You may not want to hear this, but marketing today is verging on science. It’s undebatable that technology is inRead More

Businesses with razor-thin margins can still generate real ROI. December 9, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. You’re running a new startup and trying your hardest to keep your budget alive — sound familiar? If so, content marketing might not seem like your top priority, butRead More

In late 2018, B2B influencer marketing was on the industry watch list as predictions for what this year would hold began popping up. And what we saw were some major advancements in what B2B marketers had planned for influencer marketing in 2019 including: Some of these initiatives rose to theRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Create direct-mail marketing campaigns that can earn you an ROI as high as 1,300 percent. December 6, 2019 2 min read This book has been selected for the Entrepreneur Press® Book of the Week, a weekly email newsletter that delivers heaping discounts to the books you love. Our team features a differentRead More

The actor in Peloton’s confusing and much-criticized holiday ad has broken his silence. December 6, 2019 2 min read This story originally appeared on Business Insider Beyond the memes and tweets, there are real people behind the faces in the Peloton ad. Sean Hunter, an actor and teacher who appears forRead More

Most marketers will abandon personalisation, study predictsBy 2025 some 80 percent of marketers will cease investing in personalization because of customer data management difficulties and low return on investment (ROI), according to predictions from new report data. Campaign [youtube https://www.youtube.com/watch?v=cKs4vwlIe48&w=560&h=315] Brand loyalty remains high at 89%, driven by product andRead More

The powerhouse sports brand is comprehensive in its strategy. December 5, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu discusses Nike’s overall marketing plan and how a smaller business can emulate the brand’s success strategies. From there, Siu visitsRead More

Strategies to ensure your message is heard and save you valuable time. December 5, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. “Emails like this are usually riddled with corporate speak so I’m going to give it to you straight,” began a company memo from TwitterRead More