Start by discarding some unfounded assumptions. October 17, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. It’s no secret that different generations of consumers think differently. It seems reasonable to assume, then, that you’d need separate marketing strategies to target each one. Fortunately, there are atRead More

Marketing Podcast with John Jantsch on The Self-Reliant Entrepreneur – October 17 It’s time for another episode of The Self-Reliant Entrepreneur. Once a week, I’m sharing a reading from my new book, due out in October 2019. The book is structured around 366 daily meditations for entrepreneurs. They begin withRead More

Personalization is one of the most-discussed topics in marketing today, B2B or otherwise, and with all the chatter it can be a little tricky to separate fact from fiction. At MarketingProfs B2B Forum on Tuesday afternoon, Arm Treasure Data’s* Global Head of Marketing Tom Treanor took the stage to serveRead More

A brief guide to developing constructive consumer relationships. October 16, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Managing a brand is a little like that relationship you have with your old roommate. You wistfully remember your good old days and the fun, crazy and life-changing experiencesRead More

What is that makes Alice in Wonderland so powerful and resonant? It’s a tale that’s been retold – through books, movies, TV, video games, and various other content formats – time and time again. Terms like “down the rabbithole” and “through the looking glass” are now fixtures in our collectiveRead More

Marketing expert and author John Jantsch sat down with Jordan Stella of UpCity for an interview in their From the Ground Up series. Jantsch discussed his own entrepreneurial roots and how that relates to his latest book, The Self-Reliant Entrepreneur, due out on October 22, 2019. The book is structuredRead More

Launching a B2B product is no small task; fortunately, there are a few proven ways to expedite the undertaking. October 16, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. After months of development and platform changes on Facebook, Twitter, and LinkedIn, our company is finally preparingRead More

Marketing Podcast with Chris MartinezPodcast Transcript Today on the Duct Tape Marketing Podcast, I sit down with Chris Martinez, the CEO and co-founder of DUDEAgency.io. Martinez has been working in web design for years, first as the founder of WebsiteIn5Days.com, which was focused on creating websites and providing digital marketingRead More

Back to Podcast John Jantsch: Hello. Welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch and my guest today is Chris Martinez. He is the current CEO and co-founder of DUDE Agency, dudeagency.io. An outsourced web development firm in Tijuana. Mexico, so, Chris, thanks forRead More

Pop quiz, B2B marketers: When it comes to creating content that effectively reaches, informs, engages, and inspires buyers and buying committees, you should… Embrace the “boring-to-boring” status quo. (Buyers and committees want the facts, not a spectacle!) Push tradition aside and dip your marketing toes into interactive content waters. (WhoRead More