Content Marketing Lessons from Music Icon Lizzo
Here in Minnesota, home of TopRank Marketing and birthplace of yours truly, we tend to take great (excessive?) pride in famous figures who carry the “one of us” label. When you encounter a Minnesotan in the wild, you’re very likely to overhear some level of boasting about Prince, or BobRead More
Weekend Favs October 5
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More
Digital Marketing News: LinkedIn Tops Trust Study, Facebook’s Disappearing Likes, Ad Spending Climbs, Reddit’s New Marketing Features & More
LinkedIn takes the top spot for the third straight year in our annual Digital Trust Report — and Facebook remains in dead lastFor the third consecutive year LinkedIn (client) has garnered the most-trusted social media platform spot, according to Business Insider Intelligence’s Digital Trust Report, which also saw Facebook rankedRead More
How a Large Creative Brand Accomplishes Its Marketing Goals
Eric Siu completes an evaluation of Adobe’s marketing efforts. October 3, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entreprenreur Network partner Eric Siu completes an evaluation of Adobe and how the company stacks up in its marketing acumen. Siu says he admiresRead More
Beyonce’s Official Website Got Sued — and Your’s Could Be Next
Five ways to make sure you have built a website that’s compliant with ADA standards. October 3, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Beyonce is known for many things. She’s the former lead singer of Destiny’s Child, a multi-platinum recording artist, a music industryRead More
5 Marketing Experts Share Trends to Jump On (and Which to Avoid)
Discover how to optimize your online presence in a crowded and noisy digital environment. October 3, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Warren Buffet once told Forbes, “Ultimately, there’s one investment that supersedes all others: Invest in yourself.” Clearly, he knows a thing orRead More
B2B Marketing Spotlight: Neen James on How to Make Attention Pay #mpb2b
Neen James is the author of Folding Time™ and her most recent book, Attention Pays™. She is frequently named one of the top 30 Leadership Speakers by Global Guru because of her work with companies like Viacom, Comcast, Cisco, Virgin, Pfizer, BMW, and the FBI, among others. Neen is aRead More
The Self-Reliant Entrepreneur Reading: October 2
Marketing Podcast with John Jantsch on The Self-Reliant Entrepreneur – October 2 It’s time for another episode of The Self-Reliant Entrepreneur. Once a week, I’m coming to you with a reading from my new book, due out in October 2019. The book is structured around 366 daily readings from someRead More
Get Your Priorities Straight: How to Prioritize to Optimize Your Marketing Workflow
Here’s what marketers look like when everything is a priority: via GIPHY And here’s what marketers look like when everything gets prioritized: via GIPHY I think you can all guess which scenario is more efficient, effective, and less stressful. Throughout my marketing career, I’ve taken on roles that have challengedRead More
Creating a Brand Name That Sticks
Marketing Podcast with Jeremy MillerPodcast Transcript On today’s episode of the Duct Tape Marketing Podcast, I sit down with serial entrepreneur, writer, and branding expert Jeremy Miller. He is the founder of Sticky Branding and the author of several books, including the forthcoming Brand New Name. Miller first became interestedRead More
