Liza Anderson, now founder of Anderson Group Public Relations, got her start in PR more than 20 years ago working for Warren Cowan of Rogers and Cowan. “Considered the godfather of PR,” Cowan was one of the first to represent Hollywood icons like Paul Newman and Elizabeth Taylor outside ofRead More

Be honest: Is this the best ad you ever saw? It better be, because it it was made using all the latest science on what makes people buy your product! Alright fine — it’s not actually the best ad you ever saw because we just made it up. Real adsRead More

What will search marketing and search engine optimization (SEO) look like in 2024 — as generative AI and other factors continue changing the landscape of one of the primary technologies B2B brands use to be found and to help answer key questions? We’ve gathered B2B search marketing insights from bothRead More

Opinions expressed by Entrepreneur contributors are their own. X.com (formerly Twitter) is a great platform for building an online presence, solidifying your authority and finding quality leads. Still, many entrepreneurs don’t realize the potential this platform can bring, either because they’re uninformed or can’t figure out how to use itRead More

Rao’s Homemade wants its customers to be comfortable while eating comfort foods this winter. The Italian food brand is releasing a limited-edition velour tracksuit inspired by its iconic red sauce, complete with a red zip-up hoodie with a bedazzled Rao’s Homemade logo on the back with matching lounge pants. TheRead More

Opinions expressed by Entrepreneur contributors are their own. Chances are, you HATE taxes. That’s why Duke LOVES them. Duke Alexander Moore, CEO founder of Duke Tax, is a tax pro and social media content creator who has built a huge following online teaching his millions of followers about taxes. “MyRead More

Opinions expressed by Entrepreneur contributors are their own. It’s kind of strange to be the proprietor of my own PR and marketing firm, advising other business owners on how they may be able to avoid hiring external representation to manage their marketing needs. But I get it. Not everyone seesRead More

2024 will see generative AI touching more areas of our lives, but where will it have the most profound impact within B2B influencer marketing? We asked 10 top B2B influencer marketing subject matter experts to share their insight specifically about the role AI is expected to play in 2024 whenRead More

For most B2B companies, it’s important to focus on both inbound marketing and outbound marketing. These distinctive approaches are complementary in many ways, so if you use both efficiently, you can maximize your brand visibility and ultimately reach more people. However, splitting your time and resources between these differentiated approachesRead More

The Vast Majority of CMOs Expect Their MarTech Spend to Grow2023 marketing technology spending represented some 30 percent of overall marketing budgets, a figure that was up from the 24 percent seen in 2022, having overtaken staffing and labor costs which represented 28 percent of marketing budgets, down from 35Read More