My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

B2B Buyers Demand Personalization Above All Else, Study FindsB2B buyers place the highest value on personalization, according to a newly-released report based on a survey of some 1,000 B2B leaders, which also showed that 30 percent make more than half of their purchases using digital platforms, up significantly from 15Read More

Utilizing AI in your business marketing is more cost-effective and simpler to implement than you think. July 25, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Finding a logical starting point for bringing artificial intelligence integration into your marketing strategy is intimidating, no matter what yourRead More

July 25, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Enterpreneur Network partner Eric Siu explains how to create a successful marketing plan. Start by taking an honest look at your business and how it compares to your competitors. Are you staying organized, followingRead More

In my experience, most marketers fancy themselves as lifelong learners, taking pride in innovating their work and skill set to maximize their impact. We keep tabs on emerging trends, tactics, and tools. We follow industry leaders for their insight. We consult our internal teams and external partners for advice.  ButRead More

Marketing Podcast with John Jantsch on To Niche, or Not to Niche in Your Business? There’s a big movement today of people selling advice, programs, and courses about how to build your business that all sound like this: “Find a niche, run Facebook ads to this niche. Then become specialized,Read More

In June the 2019 Cannes Lions International Festival of Creativity brought together some of the world’s savviest B2B marketers, brands, and other creative professionals. From Nike, IKEA, and Visa to Tommy Hilfiger, Microsoft and Target, strong brands and the marketers behind them were involved at Cannes, and the trends theyRead More

This training bundle offers actionable insights on how to launch your podcast and reach more listeners. July 23, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share ofRead More

The industry is looking for a new name without negative and dated connotations. ‘Cannabis’ may just have to do. July 23, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. Once upon a time, people called it marijuana. Or, if they didn’t want to use the “official”Read More

A lot of marketers and business owners think of advertising as a tool to attract the attention of new customers. But the great thing about paid search is that it’s also a powerful way to improve customer retention. Once you go through all the trouble of winning over new business,Read More