Bubba’s Fine Foods originally sported a bearded man on its packaging, but have since switched to a more appealing monkey in a fedora. July 15, 2019 4 min read Jeff Schmidgall learned how important branding is the hard way. Since its founding in 2014, the savory snack brand he co-founded,Read More

By tapping into a rich person’s need to give up some control in order to eliminate stress, you can make your target market happy and improve sales. Find out how. July 15, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from DanRead More

It’s time for B2B content marketers to stand out. You know it. I know it. We all know it.  But capturing attention in a crowded content room is hard to do, especially when content creation has seen the biggest uptick in spending among your fellow B2B content marketers. You can’tRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Promotional-only social media, paper-based marketing and poorly produced videos are on the “no-no” list. And who can forget that “Domino’s Forever” campaign? July 12, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Marketing is complex. With seemingly endless techniques, how do you reach and resonate withRead More

Facebook brings back reach estimates for Custom AudiencesAfter a year-plus absence and with new security measures in place, marketers can once again use Facebook’s estimated reach data for Custom Audience campaigns, the social giant recently announced. Marketing Land [embedded content] Google Maps Launches Place TopicsGoogle announced that its Google MapsRead More

By confronting the issue head-on, the startup regained its customers’ trust. July 11, 2019 4 min read This story appears in the July 2019 issue of Entrepreneur. Subscribe » Listen to Cameo’s founder discuss his PR nightmare on our podcast Problem Solvers. Steven Galanis was in his office one dayRead More

Content marketing wears many (top)hats. Brands incorporate content marketing as an avenue to help them reach, engage and convert their audiences. It’s also a tool for attracting the RIGHT people to your brand. And in the end, great content can inform, persuade and connect with your target audience on aRead More

Email marketing automation drives more conversions and higher ROI. Here are 5 easy ways to do it. July 10, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Email marketing is one of the most effective marketing tactics available to businesses today, but the power of emailRead More

Use these three tips to pull off the kind of immersive, dynamic storytelling that even the most ad-shunning of consumers will find hard to ignore. July 10, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Ever since consumers started fast-forwarding through commercials and streaming TV showsRead More