Potential clients can’t hire you if they can’t find you. Build a bridge to yourself — and to your business. July 9, 2019 4 min read This story appears in the July 2019 issue of Entrepreneur. Subscribe » I won’t name names, but there’s someone missing from this issue ofRead More

Not all forms of content creation will make you famous, but some come with built-in amplification boosts that can put you well on your way to star-quality promotion. Working with industry experts and influencers to co-create content is a proven tactic for adding more inherent promotion right from the startRead More

To explode your live video engagement, follow these tips. July 8, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. There’s a reason that brands have engaged in video marketing for years now: From sponsoring television shows, to making commercials, to running YouTube channels, entrepreneurs have few ways toRead More

When people have gone from poor to rich, their purchasing decisions follow some key rules. Find out what they are, and how you can follow those rules to sell to the self-affluent. July 8, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt isRead More

It’s been said before, but I’ll say it again: Video across the digital landscape is what buyers and consumers alike crave. The average U.S. adult spends 5 hours and 57 minutes a day watching video. Compare that number to the average amount of time someone reads each day (16.8 minutes),Read More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

This online course shows you how to start a marketing ad agency for greater flexibility at work and at home. July 5, 2019 1 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may getRead More

How Are Businesses Going About Retaining Their Customers?A recent brand loyalty tactics survey highlighted the differences between B2B and B2C when it comes to customer retention. More than 300 B2B and B2C business leaders were surveyed, with 97 percent having made customer retention a top priority. Some 68 percent ofRead More

The world is full of spam. Don’t let your business’s message be part of it. July 4, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. We live in a world full of spam.  Everywhere we go, brands are tracking and following us. Hence, we as consumers haveRead More

July 4, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. I’m a big believer that every startup should bootstrap its fund-raising. Bootstrappinng forces you to be creative, and it allows you to stay lean and maintain control of your brand. When my husband Theo and I started myRead More