With the LGBTQ community becoming more mainstream throughout the U.S., these facts about the market will help you attract its affluent members. July 1, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Dan S. Kennedy’s book No B.S. Marketing to theRead More

A real thought leader is simply someone who is known as someone who knows what they are talking about. July 1, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. The phrase “thought leader” has been given a bad connotation by shady internet marketing tactics but itRead More

We’ve made it through the second quarter of 2019, one filled with many important B2B marketing changes and several unexpected twists and turns that will all combine to affect how the industry moves forward as we enter Q3 and push ahead to 2020. Q2 saw several exciting shifts in entirelyRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

B2C, B2B Purchase Journeys Follow Similar PathsA newly-released Forrester study shows that 52 percent of marketers have seen more similarities in B2B and B2C customer behavior the past two years, as B2B takes on more of the energy of B2C, just one of several findings of interest to digital marketersRead More

Your customers aren’t all on one platform, so neither should your digital ads. June 27, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Do you rely on one client for all of your business? Every business worth its salt knows the value of diversification when itRead More

A virtual assistant named ‘Angie’ has done amazing things for cloud security company CenturyLink. June 27, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Artificial intelligence, or AI as it’s called, has been a buzzword for nearly a decade already, yet sometimes it still feels asRead More

Coachella wasn’t just a media stunt in the desert — it was a gold mine for marketers seeking experiential marketing ideas. Jump-start your event planning by exploring the many ways companies got Coachella right. June 27, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. This spring,Read More

Working as a marketing or sales professional in B2B presents a unique set of challenges and hurdles. One that probably doesn’t get discussed enough is the nuance of trying to reach and engage buying committees, as opposed to single customers. It’s a hugely important distinction that too many strategies failRead More

As the consumer robocall-avoidance backlash continues, legitimate businesses are being caught in the crosshairs. Here are three strategies they can take. June 26, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The Federal Communications Commission’s (FCC) adoption of a new policy to give wireless carriers more authorityRead More