Stop! Step away from that press release, and instead consider … video. June 7, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. For many startups, the founder is the most effective PR person on board. Due to a deep knowledge of, and keen enthusiasm for, the business, thisRead More

Don’t play favorites and put all your resources into bottom-of-the-funnel efforts; make sure every consumer interaction makes your brand more compelling. June 7, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Ice cream brand Halo Top launched in 2012, but it’s only now dipping into theRead More

Reaching customers (and potential franchisees) is part art, part science. Three industry vets offer advice on finding a marketing and social media firm that strikes the right balance. June 7, 2019 3 min read This story appears in the June 2019 issue of Entrepreneur. Subscribe » 1. Think holistically From KennyRead More

Effective marketing is tricky, but it can be greatly informed by testing. Here’s how to do that using the latest tools. June 7, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. In business, what gets measured gets managed, and that’s especially true for marketing. It’s important toRead More

Social Media Moves Down the Funnel as Commerce Opportunity ArisesSocial media is used to research products (42 percent) and discover brands (24 percent), and new eMarketer survey data takes a look at social’s power to influence purchase decisions among U.S. companies. eMarketer [embedded content] LinkedIn Acquires Data Personalization Platform DrawbridgeRead More

Responsive websites are a necessity in today’s digital marketplace. That isn’t surprising when statistics state that 51% of time spent online in the United States took place from a mobile device, rather than a personal computer. Your website should be mobile-friendly and responsive any time a user visits. Otherwise, you’reRead More

I had a great product. An immediate financial winner. But you know that gut feeling? Here’s what I found out. (Trust me, it was painful.) June 6, 2019 4 min read This story appears in the June 2019 issue of Entrepreneur. Subscribe » Sleepless, worry-filled nights are normal for anyRead More

Using social media to promote your business doesn’t have to be hard if you just follow these 8 easy steps. June 6, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Scott Duffy’s book Breakthrough. Buy it now from Amazon | BarnesRead More

This CEO talks about how indie brands can excel in today’s marketplace. June 6, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Robert Schaeffler, CEO of DevaCurl, discusses the importance of delivering on the marketing promises that your company uses to gain and maintain your customerRead More

I’d love to tell you everything. But in the spirit of brevity and relevance, I’ll cut to the moment it all clicked. While enjoying a lovely dinner with an old family friend last week, he relayed his version of a classic Maya Angelou quote to me: “You know, you meetRead More