Transcript of How to Give Your Content CPR

Back to Podcast John Jantsch: Choosing the right domain name is critical to ensuring the success of your small business, but it’s gotten a little harder. Now you can choose a .us domain to help your business stand out. Reserve your .us web address today. Go to launchwith.us, and useRead More

How to Give Your Content CPR

Markeing Podcast with Laura BelgrayPodcast Transcript There are at least 2,193 ways to make your content better and the best copywriters know them all. However, there are just three things that every marketer must master to dramatically improve their copy. Your web pages, brochures, and emails must have Clarity, Personality, andRead More

Is Organic Social Media Marketing a Thing of the Past?

The world of social media is constantly changing and evolving. What was an effective marketing strategy two years ago would not garner nearly the same level of success today, and in the past year we’ve seen marketers make a major push towards paid social media. According to a survey fromRead More

‘If You Don’t Stand for Something, You Seem to Go Away Fairly Quickly,’ Says the Founder of The Gluten Free Bar

Marshall Rader and his brother encountered plenty of naysayers for their business. They proved them wrong. May 28, 2019 4 min read Marshall Rader had been urged to change the name of his business since its founding. In 2010, the Chicago resident started The GFB: Gluten Free Bar with hisRead More

Sowing the Seeds of Success: 3 Elements of Strong B2B Influencer Relationships

We’ve said it before and we’ll say it again: Effective B2B influencer marketing is rooted in building lasting relationships. The premise is simple: When brands invest time, effort, care, and money (when it makes sense) to cultivate partnerships rather than one-time or “on-my-terms” engagements, industry influencers and experts are farRead More

Side-Stepping the Summer Slump: 5 Tips for B2B Content Marketers

Summer is coming. For months we’ve been dreaming about barbecues, sun-filled vacations, long weekends at the lake, and the glorious start of summer office hours. It’s so close. via GIPHY But for B2B marketers, summertime often means distracted or out-of-office target audiences, prospects, and customers. We marketers may even sneakRead More

Weekend Favs May 25

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

How This Online Storytelling Strategy Engages Millions of Viewers in 60 Seconds

60 Second Docs COO Jake Avnet explains the secrets of high-impact online storytelling. May 24, 2019 9 min read If you’re over 30, there’s a chance you missed out on Sickhouse, a “made for mobile movie” that was shot and released in real time on Snapchat over the course of fiveRead More

Digital Marketing News: YouTube’s Longer Ads, Facebook’s Clear History Ad Impact, Google’s SEO Factors, & Land Page Habit Study

YouTube Ads Are Getting LongerThe ads marketers run on YouTube are getting longer, with the number of 30-second ads rising from 19 percent in January 2018 to 24 percent in January 2019, bucking the notion that shorter is always better with video, one of several video trends shown in aRead More

Transcript of The Only Move That Matters Is Your Next One

Back to Podcast John Jantsch: Hey, this episode of the Duct Tape Marketing Podcast is brought to you by Rev.com. We do all of our transcriptions here on the Duct Tape Marketing Podcast using Rev.com, and I’m going to give you a special offer in just a bit. John Jantsch:Read More