Experts outline a plan of attack to get your company and your personal brand noticed. April 18, 2019 15 min read Not too long ago, an entrepreneur named Matthew messaged me on Facebook with a refreshingly honest request for help, writing: “This is my fifth year and I would honestlyRead More

Many brands remain uncertain of just what exactly affiliate marketing is. Here is Lesson One. April 18, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. According to industry expectations, by the year 2020, total spending on affiliate marketing will reach $6.8 billion, according to a recentRead More

Content creation—it’s the linchpin of our B2B content marketing strategies. And 56% of B2B content marketers have upped their investment in content creation over the past year—more than any other spending area. Without a steady cadence of fresh, quality content we can’t proactively adapt to our audience’s changing needs norRead More

Email is a powerful marketing tool, but too many businesses miss out on its potential. Is yours one of these? April 17, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Email is one of the most effective ways for businesses to advertise their services. While manyRead More

Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch. My guest today is Donna Cutting. She is the founder and CEORead More

[smart_track_player url=”http://traffic.libsyn.com/ducttape/Donna_Cutting_J_Jantsch_Interview.mp3″ title=”How to Roll Out the Red Carpet for Your Customers” social_linkedin=”true” social_pinterest=”true” social_email=”true” Marketing Podcast with Donna Cutting Podcast Transcript My guest on today’s episode of the Duct Tape Marketing Podcast is Donna Cutting, CSP, Founder & CEO of Red Carpet Learning Systems. She is also the author of 501Read More

B2B marketers can benefit in numerous ways by taking full advantage of the power of Twitter lists. Whether it’s showing respect for and nurturing prospective clients, engaging current clients and fans, or helping to build trust in marketing, smartly putting Twitter’s many list features to use offers potentially large andRead More

We all know that there’s a lot of SEO value in generating your own content. Blogs, videos, webinars, and podcasts are all great ways to build your brand’s online reputation, drive more traffic to your site, and boost your SERP standing. But creating your own content takes a lot ofRead More

Page one. Answer box. The top result. In the minds of marketers, these prime destinations have largely been associated with SEO success. From the days of keyword-stuffing and algorithmic alignment to more nuanced modern approaches accounting for semantic voice commands, influencer integration, and search intent, edging competitors on that SERPRead More

In honor of it’s fifth anniversary, LinkedIn has released a revamped edition of The Sophisticated Marketer’s Guide to LinkedIn. The eBook features a powerful array of digital marketing smarties, each who shared their insights and practical advice on how to get the most out of LinkedIn—from optimizing your profile to expandingRead More