How Small Businesses Can Compete in the Online Marketplace

Marketing Podcast with Dan BreedenPodcast Transcript Today’s guest on the podcast is Dan Breeden, senior manager of strategic alliances for Yahoo Small Business. Breeden and the team at Yahoo Small Business have been helping entrepreneurs establish their presence and compete in the crowded online marketplace for 20 years. On today’sRead More

How These Franchisees Became Franchisors

When Nader Masadeh’s family moved to Cincinnati from Jordan when he was a child, most of his relatives worked in restaurants. “When you come to the United States as an immigrant, skills don’t always transfer,” he says. “Restaurants provide accessible work.”  Related: The Top 10 Best Franchises to Open in 2019Read More

Why Hub Pages Can Be A Game-Changer for Your Business

I’ve become more and more vocal of late about the importance of establishing hub pages on your website. Focused around a single topic, hub pages become a foundational source for readers, providing them with all the information they could need or want on a given topic. No matter what kindRead More

The Intersection of SEO & Influencer Marketing: What B2B Marketers Need to Know

Peanut butter and jelly. Milk and cookies. Steak and potatoes. Wine and cheese. Bread and butter. SEO and influencer marketing. via GIPHY All of these exceptional pairings have something special in common: They work together. Now, I know what you’re thinking. And I get it. From red or white toRead More

3 Great Ways to Invest Your Savings (If Your Business Hasn’t Yet Made You a Millionaire)

Here’s a money-making idea you perhaps haven’t thought of: Buy a house. But don’t live in it. Rent it. March 11, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. As business owners, we get really good at all sorts of things, like branding, marketing, sales, accountRead More

Around the World in 50 Captivating Digital Marketing Statistics

Sit back and join us for a journey through 50 recent digital marketing statistics that combine to tell a captivating tale of change, innovation, and generational preferences in an industry that changes faster than Jules Verne’s Phileas Fogg could ever have envisioned in “Around The World in 80 Days.” viaRead More

Weekend Favs March 9

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Brand Activism: Turning Your Purpose Into Action

Doing good has become the ultimate competitive advantage for brands in the 21st century. March 8, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. You can’t go a single day without hearing the phrase “brand purpose,” but what does it actually mean? In short, it’s aRead More

Digital Marketing News: B2B Trends Study, Facebook’s Topics to Watch, & What Consumers Really Think of Personalized Ads

B2B Tech Marketing in 2019: Budget, Content, and Strategy TrendsB2B marketers at technology firms largely expect budget allocation to increase or remain the same during 2019, and 44 percent expect to increase paid media spending, two of numerous findings in a new report from Spiceworks. MarketingProfs [youtube https://www.youtube.com/watch?v=PyJmBHQ3exc&w=560&h=315] Do PeopleRead More

Brian Solis on Lifescale – How to Live a More Creative, Productive and Happy Life Plus Improve Your Marketing

Brian Solis is an award-winning author of 8 books and an internationally known keynote speaker. I’ve had the pleasure of knowing Brian for many years and he has consistently been one of the most thoughtful, inspiring and intelligent people I know. Not long ago Brian and I had a chanceRead More