Do me a favor. Go and check your work email inbox. Then, look to see how many newsletters from individuals or brands you’ve received in the past week (for me it was around 20). After you have that number, look to see how many of those newsletters you’ve actually openedRead More

‘Mastering the Google beast’ isn’t as difficult as it sounds. March 25, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. In this series called Member Showcase, we publish interviews with members of The Oracles. This interview is with Richard Fong, founder and CEO of Bliss Drive,Read More

With the amount of data available today, you’d think that marketers would be confident in reporting the impact of their efforts. Unfortunately, a recent study from The CMO Survey found that the #1 C-suite communication challenge for marketers is STILL demonstrating the impact of their work on financial outcomes. PartRead More

Good Culture said its products have a clean ingredient list compared to legacy brands and sources its dairy from pasture-raised cows. March 25, 2019 4 min read Jesse Merrill spends a lot of time thinking about cottage cheese. “Cottage cheese is so versatile,” he said. “Cottage cheese adds a highRead More

“Fine is the F-bomb of customer service.” @hyken Click To Tweet What an opening. The customer experience is all the rage right now. We’ve all heard the statistic that it is expected to surpass price and product as the No. 1 brand differentiator by 2020. But what if we toldRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Blogging is a part of our origin story here at TopRank Marketing. In fact, we just celebrated the TopRank Marketing Blog’s 15th birthday this past December. But despite our blogging longevity, we’re always refining and optimizing, too. That’s why I attended Chris Brogan’s session on creating a fast blogging frameworkRead More

Photos. Texts. Emails. Video. Digital is a pivotal part of our daily lives. So what if we stopped using it? Brian Solis, the author of Lifescale: How to live a more creative, productive and happy life, wants us to think hard about our digital distractions and drop them from ourRead More

When Content Tanks: Brands Lack Faith In Their Efforts, Study Shows [B2B study]B2B marketers’ content effectiveness has faced struggling confidence, with just 4.7 percent extremely confident in their content’s pertinence, a significant decrease from 2017, according to a newly released B2B marketing study data. MediaPost [youtube https://www.youtube.com/watch?v=d6rNqPRA8OU&w=560&h=315] Facebook testing featuresRead More

Everyone has that one family member that invested in Bitcoin (or another cryptocurrency) – without knowing anything about it. For my family, that person was my brother. Before he invested in Bitcoin, he probably should have come with me to Joel Comm and Travis Wright’s Social Media Marketing World sessionRead More