Modern B2B marketers understand that the key to an effective digital content strategy is meeting customers where they’re at, and giving them what they want. With this in mind, the appeal of social media videos only makes sense. We know that billions of people are on social networks, and weRead More

March 13, 2019 4 min read “Move fast and break things” is a philosophy that many entrepreneurs subscribe to. The idea being: don’t wait until it’s perfect; launch now and fix it later. For many aspects of business, this is a process that works. Glitches get fixed, tweaks are made,Read More

Overall Influencer Marketing attracted a lot of attention in 2018 for some good and not so good reasons. Luckily, most of those unfavorable reasons were in the B2C space. Within the B2B marketing world, influencer marketing has made many advancements and more organizations are evolving their testing, use and sophisticationRead More

Using this five-step plan can help you write powerful, persuasive copy that attracts your best customers. March 13, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s book The Direct Mail Revolution: How to Create Profitable Direct Mail CampaignsRead More

Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 1: Build A lot of small business owners hear about the latest trends in online marketing—AI, paid marketing, marketing automation—and begin to feel overwhelmed. There are already so many channels and tactics to consider, and it seems likeRead More

Making optimal use of YouTube is less expensive or difficult than many entrepreneurs realize. March 13, 2019 9 min read Opinions expressed by Entrepreneur contributors are their own. Companies of all sizes are taking advantage of a free and accessible marketing platform to grow their businesses. Sounds great, you say.Read More

Everything you need to know about effectively and efficiently targeting your audience through social media. March 12, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. 40 percent of the world’s population and 69 percent of Americans aged 18-29 are active users of social media. Social mediaRead More

Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth focused e-commerce brands drive more sales withRead More

Marketing Podcast with Dan BreedenPodcast Transcript Today’s guest on the podcast is Dan Breeden, senior manager of strategic alliances for Yahoo Small Business. Breeden and the team at Yahoo Small Business have been helping entrepreneurs establish their presence and compete in the crowded online marketplace for 20 years. On today’sRead More

When Nader Masadeh’s family moved to Cincinnati from Jordan when he was a child, most of his relatives worked in restaurants. “When you come to the United States as an immigrant, skills don’t always transfer,” he says. “Restaurants provide accessible work.”  Related: The Top 10 Best Franchises to Open in 2019Read More