B2B brands don’t have it easy when trying to attract, engage and persuade today’s increasingly distracted and distrustful buyers. Many are experimenting with influencer marketing but results without an informed plan can be a mixed bag. Trust me, I know. We’ve been experimenting heavily with B2B influencer marketing for overRead More

When you started your business, you had a smaller customer base and it was easier to keep in touch with everyone. However, as your business has expanded, customer base has grown, and prospect pool has widened, you have more and more people that you’re hoping to reach with personalized messaging.Read More

Churn proof your business by paying attention early. January 29, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. It’s disheartening to see a hard-won customer cancel their contract. Beyond being disheartening, churn can be an existential threat, especially for software as a service (SaaS) companies. TheRead More

A good old-fashioned ‘thank you’ online or in person goes a long way toward convincing customers to give you ‘stars.’ January 28, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Is your small business struggling to get reviews online? It’s hard to compete with the bigRead More

It’s time to level the marketing playing field. January 28, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Limited budgets have traditionally left small businesses at a disadvantage when looking to market themselves. Thanks to affordable artificial intelligence (AI) tools coming to the market — everythingRead More

On the first day of 2019, I laid out a series of New Year’s resolutions for content marketers. At the top of the list was creating a documented content strategy. Maybe you came across the post. Maybe you nodded your head while reading that particular item and said, “Yup, I’mRead More

Think mobile first. January 27, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The biggest acquisition in martech this year highlights the coming of age of experience data. In November, SAP announced plans to acquire Qualtrics for $8 billion — a mega-deal that would make itRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

All caps and too many exclamation points are just the beginning. Facebook is cracking down on ‘pain points’ content and get-rich-quick schemes. January 25, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. If you haven’t heard or had this experience yet, Facebook is cracking down onRead More

AI is consolidating the many tools we use to create and manage customer experiences. January 25, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Marketing automation is a rapidly growing industry set to expand by 8.55 percent this year, increasing market capitalization to $5.5 billion by 2019.Read More