Beyond Nostalgia: How Brands Can Leverage the Powers of ‘Fauxstalgia’ and ‘Newstalgia’
Millennials are the last age cohort to remember life with CDs and without digital technology. No wonder they look back fondly at the past. January 14, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Nostalgia is powerful: From the movies we watched as children to the musicRead More
‘Bird Box’: Breaking Barriers in the Streaming World by Marketing Through Memes
Take off your blindfolds, marketers! Netflix’s hit show found a new marketing path. January 14, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Memes, once a trivial form of entertainment, are now generating millions in the movie industry. Whether or not you’ve actually watched Bird Box, you’veRead More
5 Things No One Tells You About Running a Million-Dollar Business
It sounds counterintuitive, but the more zeroes you see behind the dollar sign, the more headaches you may endure. January 14, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. It’s every entrepreneur’s dream to reach seven figures in business, but as my own experience has taughtRead More
Two Key Marketing Opportunities Amid Stories of Fake Traffic and Fraudulent Metrics
“What you know you can’t explain, but you feel it. You’ve felt it your entire life, that there’s something wrong with the world. You don’t know what it is, but it’s there, like a splinter in your mind, driving you mad.” — Morpheus, The Matrix ~~~~~ “How much of theRead More
Weekend Favs January 12
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More
6 Inspiring Women Changing Tech and Business This New Year
Until the industry offers all women in tech equal opportunity and representation, these six up-and-coming women can be great role models. January 11, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The tech industry has proven time and time again that there’s nowhere to go butRead More
Digital Marketing News: Facebook 2018 Usage Data, Google Teams With Nielsen, Pinterest’s Plans, & B2B Podcasting’s Growth
Inside Google Marketing: 4 ways we’re planning for an automated futureGoogle plans to seek out better data for a more automated future, the search giant recently announced, along with other insight for users of its Google Marketing Platform, including optimized data points and scalable creative templates. Think With Google [youtubeRead More
Boost Your Site’s Google Ranking with this $30 SEO Education
A solid SEO strategy matters if you want your site and its content to rank well and thrive. January 10, 2019 4 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a smallRead More
Rock Your Content Marketing With The Collective Wisdom Codex
Our popular Collective Wisdom series has explored the entire B2B content marketing life-cycle. The eight-part series featured information-packed posts covering everything from creative conception to postmortem analytics. As we settle in to the new year, we wanted to bring it all together here, in one handy B2B content marketing codex,Read More
These 7 Video Tips and Tricks Will Help Get Your Website Noticed
Video is big. But if its sheer irresistability were its only criterion, Youtube could have gone with the tagline ‘No one can watch just one. January 9, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. It’s just another day at work: Spreadsheets, conference calls and emailsRead More
