Have you ever considered sourcing content ideas from whatever your customers are perusing on online learning platforms? January 7, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. How many times have you published a great piece of content for your business, only to see it drownedRead More

Face it: Consumers don’t automatically trust your brand or anyone else’s. Whaddaya gonna do? January 7, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Let’s face it, consumers don’t trust brands. Most people view companies like faceless enemies; they’re just out to make money; they’re just tellingRead More

In a world where privacy is on everyone’s mind, Apple is saying to the technology industry that it stands alone. January 7, 2019 3 min read This story originally appeared on Engadget Historically, Apple hasn’t had an official presence at CES. It’s not surprising given the company’s success at hostingRead More

During my marketing conference travels I was asked a curious question: Are blogs still a thing in marketing? In my B2B marketing world, blogs are core to successful content, search, social and influencer marketing. It seems the business world agrees. The University of Massachusetts Dartmouth ongoing study of blogging and socialRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Barney Waters talks about the benefits of curiosity in marketing. January 5, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Barney Waters, the former marketing chair of Puma and the current President of K-Swiss, discusses the current aspirations of the next generation of entrepreneurs as wellRead More

The Walt Disney Company, Ticketmaster and J. Crew all use this marketing strategy. Here’s how you can emulate their model. January 4, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. A Google report, The New Multi-screen World: Understanding Cross-Platform Consumer Behavior showed that 90 percent of consumers surveyed reportedRead More

What B2B Tech Marketers Are Planning for 2019Video marketing, Account-Based Marketing (ABM), and on-demand and influencer marketing strategies lead the list of practices digital technology marketers plan to adopt during 2019, one of several findings in recent survey data. By the end of 2019 influencer marketing strategy adoption is expectedRead More

With the excitement of every new year comes a new batch of marketing trends and predictions. Marketers all over the world are pondering what trends, tactics and technologies they need to focus on in order to attract, engage and convert towards reaching their marketing and business goals? From one yearRead More

In a crowded market it becomes more and more difficult to stand apart. Here are four paths to thought leadership. January 3, 2019 5 min read Opinions expressed by Green Entrepreneur contributors are their own. “Thought leader” is a phrase I hear thrown around pretty often these days. I seeRead More